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On the Eighth Day of Creative: e.Digital

As told by Visual Designer, Lisa Inoue

On the Eighth Day of Creative, I’m excited to share a sneak peek into some work we’re doing for our client e.Digital. Since our initial kickoff, I’ve been inspired by their twenty-four year history of creating game-changing foundational technologies that are at the core of wireless headset, digital audio/video recorder and portable music player markets. The more I’ve learned about their vast innovations that fuel many of the consumer products we rely on every day, the more excited I’ve become about the opportunity to work on this project.

Tasked with revamping their brand identity to portray them as the innovation leader they are, I worked closely with our ACD to explore, and design various logo concepts. With several great logos to choose from, we have since landed on a winner which you can see a teaser of in the included photo. We’ll leave it to e.Digital to share the full reveal, so hang tight.

With the new identity in place, we moved into phase two which includes developing a new digital strategy and creating a website that just as the logo, portrays e.Digital as the leader in foundational technologies. My favorite part of this project was hearing about their milestones throughout the years and translating those into a stunning timeline of innovations that will be a focal point of the new site. As much as I’d love to share that, we’re a matter of weeks away from launch so you’ll just have to wait it out.


Digital Marketing in San Diego | Jacob Tyler

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