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Instagram’s Latest Updates Could Help Brands Reach Consumers

Visuals are a powerful way to promote your brand. The right image can capture the soul of a brand and communicate it in an instant. Instagram – the largest image-sharing site in the world – boasts 70 million images and video uploads every day. That’s a lot of users – and a big potential audience for your brand. However, reaching the right audience via Instagram has been a bit tricky – until now.

The photo and video sharing social media powerhouse recently announced two big changes that look to be a boon to brands utilizing the app. Here’s what you need to know:

The Upgraded “Explore” Feature: Spurred in part by the explosion of users posting to Instagram, the company has updated its Explore feature to deliver trending topics in real time. Whether it’s images from the scene of a breaking news story or a nationwide event like #FathersDay, users will be provided with easy access to relevant content. Likewise, brands can gain exposure by posting content relevant to the latest trends and topics. Instagram has also added specific collections curated by an in-house team of editors that include categories like “ancient ruins” and “extreme athletes.”

All New Search: Instagram has improved its search algorithm to make finding people, places and events much easier. The update allows user to search people, places and tags simultaneously. With enough savvy, brands can utilize the search features to make themselves more discoverable to users.

To learn more about the all-new Instagram, check out the company’s blog. If you would like to discuss how your brand could utilize visual media to gain exposure, fill out the form to the right and let’s talk!

Branding by Jacob Tyler

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