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Carnosyn

Elevating Athletic Performance: CarnoSyn Muscle Supplement

CarnoSyn offers premium performance-enhancing supplements designed for serious athletes and fitness enthusiasts. The brand’s scientifically validated, banned-substance-free products are engineered to optimize muscle development and improve workout performance. With extensive nationwide distribution through strategic brand partnerships, CarnoSyn’ hired Jacob Tyler for a full rebrand to tell their story and increase sales.

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Strategic Partnership:
Jacob Tyler and CarnoSyn®

Jacob Tyler collaborated closely with CarnoSyn® as a comprehensive design and marketing partner, developing multifaceted digital campaigns that amplified the brand’s market presence. Our integrated approach encompassed strategic elements including:
 
• Market Research and new brand roadmap

• Targeted website landing pages that  clearly communicated product benefits

• Compelling message development highlighting scientific credibility

• Professional video production showcasing product efficacy

• Sophisticated media buying strategies

• Comprehensive social media campaigns
 
Each campaign was meticulously crafted to educate fitness professionals and athletes about CarnoSyn®’s unique advantages, proper supplementation techniques, and performance benefits. By focusing on informative, engaging content, we successfully generated high-quality leads for retailers carrying sports nutrition formulas.
The result was transformative: our collaborative efforts positioned CarnoSyn® as a recognized and trusted name in the competitive fitness supplement marketplace, driving brand awareness and consumer engagement.

Advertising and Social Media

During phase one, Jacob Tyler’s integrated advertising campaign across social, mobile, and web platforms delivered impressive results:

• Generated over 39 million ad impressions

• Achieved an above-average click-through rate of 0.60%

• Maintained a cost-effective price of $0.19 per click

Campaign Promotional Videos

Jacob Tyler achieved exceptional engagement with educational video content, generating more than 1.28 million views. The content maintained a View Through Rate (VTR) of 32% – significantly outperforming the industry standard TrueView VTR of 5-10%.

71%

Increased average website visits per day from 90 to 2,200 visits per day with 71% of traffic being first time visits to CarnoSyn.com

32%

Generated over 1,280,000 video views of educational content with an average View Through Rate of 32% (Average TrueView VTR are between 5% to 10%)

50%

Improved View through rate of TrueView to 50%+ which lowered Cost per View down to an average between $.03 -$.04