Why a Good Logo is So Important
First off, let’s define terms: Your logo is not your brand. As we’ve written before,…
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Why Copywriting is Important… And Why You Probab...
Copywriting is a curious art. Virtually everyone in the ad-business world is literate, so it’s…
How to Optimize Your Web Copy to Drive Conversions
“Print is dead.” “Don’t quit your day job.” “Yeah, because the money’s in writing.” As…
How to Increase Your Customer Lifetime Value (CLV)
You know how the best time to get a job is when you have a…
Why Branding Matters
What’s In a Brand? Companies are the sum of their products and services, but they’re…
Five Tips on How to Launch Your eCommerce Brand
One of the most impactful lessons we learned from 2020 was that so many of…
Multi-Channel Advertising and the Consumer Funnel
Enter the Funnel The world population currently stands at 7.8 billion people — and nearly…
Advertising Trends for 2021
We can all breathe a collective sigh of relief: 2020 is over. About the best…
9 Ways to Boost Your SEO
When was the last time you ventured past the first page of a Google search?…
A Checklist to Build the Perfect Website
Take a good look at your car. ‘So what?’ you’re thinking. ‘It’s just a car.’…