5 Easy Tactics to Reach Brand Enthusiasts
Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the late Jeff Foxworthy – you might be a brand enthusiast. Brand enthusiasts are more than a fan of a certain product or brand – they champion brands, spreading word far and wide, without expectation of compensation. And they’re more common than you might think. According to a recent study, more than 25 percent of consumers are considered brand enthusiasts. That number doubles among Millenials, whose social media prowess makes them the most powerful and effective purveyors of enthusiasm – not to mention a powerhouse purchasing demographic.
Marketing to brand enthusiasts is a no-brainer, and the reasons are largely self-evident. Brand enthusiasts are trust worthier than advertising or marketing campaigns – and they don’t charge. They personify your brand from a deeply personal place, relaying their experience to a willing audience. Quite simply, brand enthusiasts are the most powerful arrows in your marketing quiver.
But reaching these magical marketing creatures – and convincing them to evangelize for your brand – is no easy task. There’s no magic formula, and if there were, there’s no way to guarantee enthusiasm for your particular brand. Aside from offering a great product or service, there are strategies you can employ to help you win brand enthusiasts to your cause. Start with these five:
Show Up: Don’t wait for brand enthusiasts to knock on your door asking to sample the goods. Go to where they are. With a little research, you should be able to find out where the conversations around your particular market are taking place – social media channels, chat rooms, etc. Be where the conversation is, and add to it.
Start a Conversation: Want to know what people think about your brand? Ask them. You will learn more about the perception of your brand from a conversation than you ever will from your assumptions. You’ll you gain a solid understanding of the way people feel about your brand, and learn how you can improve your brand in the eyes of your customers.
Gather Information: Brand enthusiasts are generally more willing to offer personal and contact information than more skeptical consumers. By collecting contact information and staying in touch with them, you can move from conversation to relationship.
Make Sure Your Technology is up to Snuff: Brand enthusiasts are known as some of the most tech-savvy consumers on the planet. As such, they research and engage with brands overwhelmingly through mobile devices. Make sure your website is easily accessible though mobile devices and operating systems.
Feed the Hungry: Brand enthusiasts devour content. After all, one can’t truly be considered an enthusiast if he or she isn’t an expert on the subject. Provide timely, targeted and useful information to your audience. If your brand enthusiasts like what you have to say, they’ll share it with the world.
Want to learn more about how you can generate enthusiasm for your brand? Fill out the form to the right and lets chat!