We develop, protect and manage your story to ensure a persuasive and valuable reputation.

1. Focusing on the possibility. We understand in real-terms, with real-application experience, that the power of story is profound. Founded in truth, developed with purpose, and expressed with clarity, it can create tremendous value for an organization. Value that is measurable. Value that is enduring. Value that changes the landscape of what's possible.


2. Collaborating with your leaders and teams. We engage in a collaborative process to help you and your staff explore what your various audiences hunger for, understand your competitive terrain, identify your unique assets, and craft a compact, compelling story that crystallizes your purpose, relevance, and value in the marketplace. It's not always an easy process, and it's not a quick fix. But in business, as in life, the greatest and most long-lasting rewards come from positive, purposeful effort.


3. Discovering new value for your story. Unearthing new insights is not only the first step toward communicating more powerfully-it can also identify both challenges and opportunities that were previously overlooked. Having defined your unique story, Jacob Tyler Reputation Group then works with your communication teams to develop platforms and strategies for disseminating your story in cohesive messaging across all media and achieving your desired results.


4. Teaching your team how to use your storyline in any situation. Too often organizations believe that their messaging and their point-of-view is limited only to a three-paragraph press release template. Using the EVM model of positioning and message development, your teams will learn how to use your brand positioning and messaging in every instance of brand communication for greatest impact, not just for public relations.