OVERVIEW
Vitalyte, a company 30 years in the making started with the mission of helping people live their best life and that mission still stands today. Vitalyte provides the most effective, scientifically-based functional replacement solutions possible through passionate dedication to enhancing the quality and balance of people’s lives.
CHALLENGE
Who is Vitalyte? What is their product line? Who is their market? What is their voice? Why do they not have a brand we recognize after 30 years and what are they selling? This is what JTCG was asked to work on.
SOLUTION
JTCG developed a strategy to launch Vitalyte in a way to compete with Gatorade and Powerade in retail environments. The site voice, product line, marketing collateral, and packaging were re-created to invigorate the brand and build a new sales platform. We look forward to sharing the results of the new campaign soon.