TravAddict
OVERVIEW
TravAddict is a new social media based taravel service targeted to youth markets to organize and book international tours through approved travel partners.CHALLENGE
TravAddict needed a go-to-market strategy that would compete with bigger players and create awareness with their target market.SOLUTION
JTCG developed a strategy to launch TravAddict with functionality and a design that differentiates the agency from competetition. Some features include "Vote for my Trip" enabling users to share their trip option on Facebook with friends to vote on their trips, as well as create viral awareness for the site. Also, JTCG create an enhanced Flash based map that enables users to review tours and travel options by country and city. Lastly, tour operators are given a Web based dashboard to control trip data feeds and their user profiles. We look forward to sharing the results of the new campaign soon.
PROJECT SPECS
- Client:
TravAddict - Services:
User Interface Design
Web Design
Front End Development - Technologies:
CSS, Flash, Jquery, MySQL, PHP
