Trader Vics Las Vegas
OVERVIEW
The successful 60-year-old brand and inventor of the Mai Tai was preparing to launch a new restaurant in Las Vegas in the Planet Hollywood casino.CHALLENGE
Knowing that their current brand perception could not compete in the invigorated Vegas marketplace, Trader Vic’s came to JTCG to re-brand and re-vitalize their image.SOLUTION
JTCG implemented grass roots marketing campaigns, a variety of print collateral including indoor and outdoor signage, magazine ads, food and drink menus, taxi signage and promotional items, and two interactive Web sites to create viral market appeal. The Web site shown in this example is titled "Vic is Coming" and was used specifically prior to the opening as an exploratory and fun site to build a database of customers for pre-opening marketing and to create viral buzz. The finished site also developed by JTCG can be viewed by visiting Trader Vics Las Vegas. JTCG was also engaged to name the Trader Vic’s circular casino bar dubbed ‘HALO’.
PROJECT SPECS
- Client:
Trader Vics Las Vegas - Services:
User Interface Design
Web Design
Front End Development - Technologies:
CSS, Flash, ASP, XML, Video Editing/Encoding
