OVERVIEW
Santa Barbara Bank and Trust, focusing mainly on tax based products, wanted to re-brand as a national company with less focus on Southenr California as their HQ location.
CHALLENGE
JTCG had to re-brand a site with an average of over 1 million unique visits per month while maintaining the integrity of the current functionality, increase usability, and comletely change the look and feel of the site to not alienate any of
the Tax Product Group current client base.
SOLUTION
JTCG created a site with a friendly human focus to let consumers know that even though the brand is changing, Tax Product Group customer service and support has increased and will help users get their tax refunds faster than ever. We look
forward to sharing the success of this launch with you shortly.