OVERVIEW
The San Diego Italian Film Festival (SDIFF) has an ambitious goal: To make San Diego a high spot for Italian culture. Italy gives the world culture, and SDIFF wants to share that culture through the movies they bring directly from Italy – great, award-winning, recent (with English subtitles), all with interesting stories of relationships, love, hate, work, food, identity, all the passions of life.
CHALLENGE
The film festival season in San Diego is a strong one, the festival runs concurrent to the Asian Film Festival and expands over two weeks. We were challenged to communicate the richness of the festival films in an organized manner, building upon the new brand.
SOLUTION
We designed and developed a site that took tips from the print materials and translated them to the web using the latest coding techniques, making the site unique, accessible and SEO optimized as well. We also incorporated multimedia to display movie trailers directly on the site to help engage the visitors in the Italian Film experience.