Lamkin Golf Grips
OVERVIEW
Lamkin has been in the business of making golf grips for over 85 years. Over the course of three generations, Lamkin continues to create the most advanced grips on the market.CHALLENGE
Jacob Tyler Creative Group was tasked to modernize the company’s advertising campaign, print collateral and website with the launch of the new 2010 grips.SOLUTION
Jacob Tyler developed a new voice for Lamkin’s 2010 Ad campaign and based it on the classic golfing movie, Caddyshack. The ads made a smart correlation to Lamkin’s new golf grips and famous lines from the movie. The end result was a funny, and memorable campaign that generated buzz among the golfing community. These were also converted to animated online ads.
JTCG redesigned the Lamkin site in flash to showcase their 85 year history and grip textures and also included video, marketing downloads for distributors, ecommerce and a simple to edit custom CMS platform. As well, we gave consumers the option to “find your grip” by choosing playing conditions, hand size, firmness and tackiness preferences to choose the grip perfect for their game. The site has increased after-market sales and is growing steadily with unique visits and increased time browsing the Web site.
PROJECT SPECS
- Client:
Lamkin Grips - Services:
User Interface Design
Web Design
Front End Development - Technologies:
CSS, Flash, PHP
