COVERPLAY
OVERVIEW
COVERPLAY is the first and only manufacturer and distributor of slip covers for play yards that enhance the look of standard play yards while protecting children from potentially harmful viruses and germs.CHALLENGE
With just a sample of a slip-cover product, Jacob Tyler was tasked to build a brand suitable for both mass market retail and hospitality sales.SOLUTION
JTCG developed a logo design, color palette, sell sheets, and an ecommerce site and marketing strategy to increase sales. JTCG also created an interactive section on the site so both potential customers and hotel executives could see what the product looked like in their rooms giving them the ability to upload photos and change colors and styles. The site is tremendously successful and helped to catapult their visibility landing them a spot on ABC’s Shark Tank. The product is now used in over 10 major hotel chains, as well as sold in Target and other major retail outlets.
PROJECT SPECS
- Client:
Coverplay - Services:
User Interface Design
Web Design
Front End Development - Technologies:
CSS, Flash, PHP
