Jacob Tyler is a Full Service Brand Communications Agency. Call us toll free at 866.735.3438

Jacob Tyler

College Magazine

OVERVIEW

A lifestyle and advice publication by students for students, College Magazine covers academics, fashion, nightlife, entertainment, sex, sports, and local events and profiles real students.

CHALLENGE

College Magazine retained Jacob Tyler to create a full brand for the magazine. JTCG designed a logo and business system, overall magazine design and layout, and design and development of the Web site and Eblast campaigns.

SOLUTION

JTCG developed the Web site, integrating a content management system, giving students the ability to upload and edit video, blogs, forums, article content and more. Utilizing the popular social media tool, Digg.com, JTCG generated over 37,000 unique visitors to the site within a 24-hour period by posting an article that received 800+ ‘diggs’. Combined with on-site and off-site search engine optimization tactics, collegemagazine.com was #1 on Google search listings within three weeks of launch.

JTCG then implemented an eBlast template that was used to regularly communicate with College Magazine subscribers and track which articles obtain the most ‘hits’ in order to drive the content of future magazines. After analyzing the target market and determining appropriate global style guides, JTCG designed the layout of the magazine itself. The result captivated the desired age bracket and elicited enough readers and advertisers to enable distribution expansion from 5,000 to 30,000 print publications after only two issues.

PROJECT SPECS

Client:
College Media Group/li>
Services:
User Interface Design
Web Design
Front End Development

Technologies:
CSS, Flash, PHP

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.