OVERVIEW
Chef Marcela Valladolid is here to show us that anyone can capture authentic Mexican flavors without the fuss.
Marcela's passion for food and her classical training landed her a job at Bon Appetit magazine where she served as one of the magazines food editors. She was later cast on The Apprentice: Martha Stewart where she came in fourth.
CHALLENGE
JTCG had to create a brand for Chef Marcela that could work with all media including her books, TV shows, and socisal media blogging / videos.
SOLUTION
JTCG kept it fresh by using thin typography, clean lines and light tones to make Chef Marcela and her voice "Mexico Fesh".