Cables For Causes
OVERVIEW
HDMI King, a top seller of HDMI cables on Amazon.com and Overstock.com, is looking to become philanthropic by donating profits of ALL cable sales to charities.CHALLENGE
Jacob Tyler was tasked to develop a brand (including logo and tagline), Web site design, and functionality that engages consumers to purchase cables for charity.SOLUTION
Jacob Tyler designed a corporate logo, color theme, and tagline "Our Cables, Your Causes" to begin to push the brand online. The actual cables (both Ethernet and HDMI) were branded with a logo that lights up while the cable is in use, thus creating differentiation from all other cable brands. Jacob Tyler created a voting engine that gives the customer the ability to share and engage friends to vote for the charity that will get the most of the profits from sales. Users can watch online as to the percentages of revenue for the top 6 charities. Jacob Tyler decided to partner with Cables for Causes and developed all collateral (interactive and print) at no charge to help build the brand and donations for charity.
PROJECT SPECS
- Client:
Cables For Causes - Services:
User Interface Design
Web Design
Front End Development - Technologies:
Under Development
