OVERVIEW
The objective of the Bonfire Health Program is to empower individuals with the understanding of a genetically congruent lifestyle and equip them with compatible behaviors and strategies using proven implementation methods. Their purpose is to lead a critical change effort using a combination of eating, moving, and thinking to create perfect balance.
CHALLENGE
Delivered to us as a concept and storyboards, JTCG was tasked to build a brand from ground up including naming the company and developing a successful member based subscription service based on the founders paradigm shift and health program.
SOLUTION
JTCG delivered a new brand identity with a powerful and fully featured member-based Web 2.0 and social media Web site. The site includes a simple-to-use administrative control panel for the doctors, a time and behavior-sensitive program for the members and participants, and tight integration with InfusionSoft for the Bonfire Health marketing team.