OVERVIEW
BE Beverly Hills Inspired Hair Care Line was created by women sharing the same common mission. BE will empower women through beauty both inside and out. The inspiration to create a beauty line comes from the idea that a woman is most confident when she is radiant and beautiful.
CHALLENGE
To create a brand that would stand out in a heavily saturated market and develop an identity that would resonate with the target audience.
SOLUTION
JTCG developed a full brand strategy which included logo design, identity, packaging, collateral, and website. The site provides an easy to use introduction to the line of products and a simple ecommerce platform.