SEO Process Explained
1. Keyword Research & Analysis
2. Competition Analysis
3. Complete Website Review
4. On-Site Optimization
5. Off-Site Optimization
6. Web Analytics
Keyword Research & Analysis
Keyword Research & Analysis is a process of identifying the most relevant keywords or search phrases which are ideally suited to target your online business's search engine rankings based on the popularity and competiveness of relevant keywords.
Keyword research is a vitally important aspect of your search engine optimization campaign. If your website is targeting the wrong keywords your customers may never find your website, resulting in lost dollars and meaningless rankings.
By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with.
Let our SEO specialists handle it for you.
Competition Analysis
Are you one of those people beating your head on your desk wondering why you can't beat "Company X"? Or are you wondering why you just can't get past a certain rank in the search engines? Do you look at some of the sites in the top 10 and say "Why are they there? It doesn't make sense!"
Competition analysis starts with running and recording several reports aimed at your site, the sites in the top 10 for any phrase, and some of your direct competitors. We do this to get a look at why the sites in the top 10 are there, what your competitors are doing, where your site is, and what you need to do to beat your competitors.
Let us handle this complicated process, because we have the knowledge, experience and right tools.
Complete Website Review
We conduct a comprehensive overview of all the potential issues negatively affecting your website as well as recommendations for improving targeting efforts, user experience, content and search friendliness.
Major Issues we are looking at when conducting this process:
- Site Architecture and Applications
- Site Navigation
- Document Structure
- Keyword Strategy & Copywriting
- Search Engine Positioning
On-Site Optimization
On-Site Optimization, also know as website optimization, is the process of creating a search engine friendly, cleanly coded, themed website by implementing strategic keywords and integrating all of the up-to-date SEO elements into your website.
The goal is to create a website that the search engines can easily read through (code-wise), enjoy reading, come back to read as frequently as possible, and generate a common theme for ranking purposes.
An Example of a few On-Site Optimization Factors:
- Meta Tags, Content, Navigation, URL & Code Optimization
- Keyword Density
- Internal Link Structure
- Domain Canonicalization
- Dynamic XML Sitemap Creation
There are more then 20 other on-site optimization factors to consider.
Off-Site Optimization
Off-Site optimization, also known as link building, is the art and science of strategically acquiring quality links from other relevant websites. This is a complicated, powerful, critical process. In order to achieve great search engine placement, you need to execute a well-rounded ongoing link building campaign.
Why are links so important? To put it simply: a link, also known as an inbound link, is a vote. Every inbound link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site. The more quality links (votes) that point to your website, the higher search engine rankings you will get.
Major benefits of link Development:
- Improves direct web traffic
- Boosts search engine rankings
- Improves website's visibility
Web Analytics
Determines how well your website is performing and how you can make it even better. Our web analytics offers a full range of web statistical reports to aid your online business in identifying the following:
- Visitor Behavior
- Page Segmentation
- Navigation Paths
- Conversion Rate
- Cost per Lead
- Campaign Effectiveness
Our web analytics package helps to drill deep into your website's traffic data to answer questions that streamline visitor experience, increase ROI, and improve search engine optimization.
