Google Sees Through The Muck – Article Sites & Content Farms Drop In Rankings
Yes, I do believe I saw this coming… What am I talking about, you ask? Google, who changes its search ranking algorithms all the time, has recently announced a pretty large change that will show some significant improvement in results. Unfortunately, for white-hat SEOs who use article marketing as a way to improve sites’ rankings, this means methods will need to change in the months ahead.
Last Thursday evening, Google officially announced the change, responding to criticism of its inability to provide relevant search results. As I mentioned a week or two ago, the results have recently been crowded with article sites and content farms, like EzineArticles.com, Squidoo.com and eHow.com. These sites originally were supposed to provide useful and original content, like how-to’s and other forms of information. But throughout their existence, SEOs and online marketers have used them as ways to build links. And they have done this by publishing advertisements and articles basically copied from other places. I made the proclamation in my prior blog post, that as SEOs we need to only publish quality, useful content otherwise we are just polluting the web. Well, Google seems to agree and is supposedly starting to lower results for those overly used article sites and content farms.
For us at Jacob Tyler, we are not worried. We know that with online marketing, changes are constantly happening and we need to roll with the punches and stay on top of the trends. In the past few months we have begun to adapt our methods of helping clients. We have broadened our aim of SEO to encompass other forms of online marketing. We have noticed the extreme importance of social media and online interaction and are now helping our clients stay active and successful in digital communities. We are broadening our online marketing tactics even further by adding tactics like email marketing and social review sites to generate demand for our clients.
As online marketing experts we embrace the changes ahead and are looking forward to finding new and even more innovative ways to help our clients get noticed and succeed.
Check out the NY Times article about Google’s recent algorithm update here: