OVERVIEW
The V foundation required creative strategy to unify
and enhance their strong voice. As one of the leading non-profit
organizations for cancer research, they have many events
nationwide. JTCG approached the
non-profit design project with a brand consolidation to
refine the brand and unify the voice through collateral and a brand standards manual to
be used by V foundation staff and partners.
This style guide became the internal voice of the foundation to unify the
brand in all events and communication within the
foundation. From fund raisers to sporting and other events, JTCG
was involved in generating a unique voice for each event including
marketing collateral materials (see services)
while maintaining the core brand values of the V foundation.