Four Seasons Hotel Las Vegas
OVERVIEW
The Four Seasons Hotel is known for its impeccable quality, lavish tranquility, serene atmosphere, and international prestige. Las Vegas is synonymous with excitement, noise, lights, and glitz. And, it’s a city where hotels are the major attraction. So how does a quiet, intimate hotel (with a no-gaming policy) find its place among the many extravagant competitors of the Las Vegas Strip?Jacob Tyler worked closely with hotel to understand the specifics of the Las Vegas market and the hotel’s target demographics.
Some of the work that ensued from these targeted marketing efforts included a total rebranding of the hotel’s signature restaurant, Verandah (including a new logo design, menus, signage, stationery, advertising, and promotional materials), spa brochure and materials, various in-room collateral, concepts and execution for direct mail campaigns, on-site promotional posters, property maps, and other promotional materials.
JTCG's creative and marketing support for the restaurant rebranding contributed to a 30% increase in reservations during the subsequent year.
PROJECT SPECS
- Client:
Four Seasons Hotel Las Vegas - Verandah - Services:
Restaurant Identity
Menu Design
Property Maps
In-room Collateral
Poster Design
Signage
Spa & Hotel Brochure Design
Direct Mail
