Inspirational messaging, clean grids, detailed product illustrations and high-end photography resulted in informative and impactful print collateral. Top-notch printing techniques and varnishes complemented the designs and communicated on both a professional and emotional level. After analyzing the current site and creating a comprehensive site map, JTCG was able to reduce the page count by 75%, simplifying site navigation and improving usability. Working with Ossur’s team to integrate the site into their existing content management system, JTCG created a comprehensive style guide to be used for both their main and e-commerce sites.