OVERVIEW
AIGA, the
professional association for design, stimulates thinking about
design, demonstrates the value of design and empowers the
success of designers at each stage of their careers. AIGA’s
mission is to advance designing as a professional craft,
strategic tool and vital cultural force. Founded in 1914, AIGA
remains the oldest and largest professional membership
organization for design, and is a nonprofit, 501(c)(3)
educational institution.
Les Kollegian and Charlie Van Vechten are members of the board for the San Diego Chapter. AIGA requested that JTCG
develop a strategy to create new member subscriptions and member retention. Among these projects, JTCG created a membership brochure, rack cards, local maps, and more. As well, JTCG contributed interactive banners
and Web support to further chapter business goals.