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CLIENT: Trader Vic's Restaurant

PROJECT: Menu Design

The successful 60-year-old brand and inventor of the Mai Tai was preparing to launch a new
restaurant in Las Vegas, yet they knew their current brand perception could not compete in
the invigorated Vegas marketplace. They came to Jacob Tyler Creative Group to re-brand and
re-vitalize their image.

JTCG implemented grass roots marketing campaigns, a variety of print collateral including
indoor and outdoor signage, taxi signage, magazine ads and new menus.