11.17.05 - Jacob Tyler Creative Group selected as Interactive Agency of Record for Industry Analysts Web Identity Re-design.
San Diego, CA - (November 1, 2005) - Jacob Tyler Creative Group, a San Diego-based creative agency, announced today that
it has been selected to re-design the online presence for Industry Analysts, Inc., a New York based corporation specializing
in testing and research for the office equipment industry.
"Our goal for q1 2006 is to evolve our brand identity and launch a creative strategy that shows the knowledge and experience we
have in the office equipment industry," said Andy Slawetsky, Vice President of Industry Analysts. "We went with Jacob Tyler Creative Group over
other providers because they offer a complete package—not just how to design and maintain a Web site, but how to develop a strategy
that will extend our brand recognition and resonate with our target markets."
"We are eager to help Industry Analysts further their business objectives by extending their online brand," said Les Kollegian,
Creative Director of Jacob Tyler. "Our conversations with the Industry Analyst team have proved that they are open to a new way
of doing business online and we are grateful that they have confidence in our team to make it happen."
About Jacob Tyler Creative Group
Headquartered in San Diego, Jacob Tyler Creative Group is a a full-service design firm specializing in printed collateral,
Web design and development, product design, and online marketing. Clients include the American Fertility Association, VWR Scientific
Products, Sona Mobile, and Jakob Gerhardt Int'l. Find out more about Jacob Tyler Creative Group at http://www.jacobtyler.com
About Industry Analysts, Inc.
Industry Analysts, Inc. (IA, Inc.) was founded in 1973 in Rochester, NY as a market research and consulting firm dedicated
to the office equipment industry. Over the years, IA, Inc. has assumed an analyst role for the industry, providing objective
analysis for manufacturers, vendors and their customers. In 1994, IA, Inc. opened their Fairfield, NJ product test facility,
Industry Analysts, Inc. Ð Technical Services Division (IATSD). The opening of this test lab and the investment in web
services has helped IA, Inc. become an internationally renowned firm. With major customers in the US, Canada, Japan and Europe,
IA, Inc. has established themselves as the premier leader in credible, non-awards-based product analysis. Services range from product
testing, competitive analysis, focus groups, market research and training. Virtually all office equipment manufacturers have used IA. Inc.
in one capacity or another to provide the most accurate and thorough research available.. Find out more about Industry Analysts at
http://www.industryanalysts.com
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