09.14.06 - Active.Com Chooses Jacob Tyler Creative Group for Web site Rebranding and Redesign

San Diego, CA - Active.com, the Web site Oprah's O Magazine, PC Magazine, and Forbes.com have all touted as must-see, recently dismissed their New York agency and hired Jacob Tyler Creative Group in San Diego to rebrand and redesign their Web site. Launch is slated for a Q1 2007 launch.

Privately held San Diego-based Active.com is the internet's most active online athletic community with more than 9 million members. Active.com is dedicated to bringing like-minded athletes together to participate in sports activities, competitions and charity events.

Creative Director Les Kollegian of Jacob Tyler Creative Group explained, "Our first focus is creating a 'voice' for the brand that resonates better with the target audience. Once that's established, we want to turn this site into a more powerful and user-friendly networking and sponsorship tool. Active.com's extraordinary growth meant that they were building the site at a very fast pace to match the demand. This resulted in decreased site usability and cohesiveness of the visual cues. When users got frustrated, click-thru's decreased, so this is one of the challenges we are overcoming."

Chuck Mitchell, Active.com's Vice President of Consumer Media stated, "Les Kollegian is the right creative and strategic mind to wrap around our current challenges and help us meet our objectives, which aren't insignificant. We have lofty goals to significantly increase membership in 2007 through our site, and we believe he can make the site work again to our advantage."

For more information, please visit active.com or www.jacobtyler.com.

Contact: Denise@JacobTyler.com
Phone: (630) 845-4694

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