03.28.07 - JTCG Launches Center for Skin Cancer Outpatient
Surgical Hospital Web Site
San Diego, CA -- March 28, 2007 -- Dr. Steven Rotter saw the writing on the wall - more than a million people every year are diagnosed
with skin cancer, yet dermatologists are just getting into the Baby Boomer patients, the last generation raised as a
non-sunscreen-wearing population. Rotter created the Center for Skin Surgery and its adjoining Skin Cancer Outpatient
Surgical Hospital in Vienna, Virginia to treat this burgeoning population. The Center for Skin Cancer is the only
licensed medical hospital in the State specializing and dedicated to the treatment of skin cancer.
Rotter is renowned for his work in the field of skin cancer, but when it comes to Web sites, he turned
to the award-winning creative team at San Diego's Jacob Tyler Creative Group, and its Creative Director, Les Kollegian.
Kollegian's mandate was to create a user-friendly site that conveyed the professional-yet-comfortable environment at Dr. Rotter's facility.
"Mission accomplished," said Dr. Rotter. "I think that Les Kollegian's design style is clean and uncluttered, which makes
it easier for all of our users to navigate through the Web site and get the information they need," he added. Said Kollegian,
"When someone cares enough about his patients to invest his own time and money into a state-of-the-art facility like this,
it's more critical than ever that I make his Web site work for him..."
For more information about the Center for Skin Cancer and the Web site, please visit http://www.itsallaboutskin.com
To interview Les Kollegian, contact: Denise@JacobTyler.com
Phone: (630) 845-4694
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