12.14.2007 Top 5 Reasons Not to Add Social Networking to Your Site:

12.04.2007 Jacob Tyler Creative Group Transforms Hospitality Chair Brand

11.16.2007 New Online Nutritional and Environmental Resource for Families Launched

10.25.2007 San Diego's Jacob Tyler Creative Group Updates Legendary Trader Vic's Brand

09.26.2007 Jacob Tyler Creative Group Named 12th Fastest Growing Private Company by San Die...

08.23.2007 ReLaunch of World's Largest Athlete Social Networking Site Goes to San Diego's J...

08.06.2007 San Diego Business Journal Entrepreneur Profile - Les Kollegian

07.17.2007 When Yahoo! Finance Online Named San Diego's Les Kollegian

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06.18.2007 Visionary San Diego Branding Firm Helps One-of-a-Kind San Diego Organic Food Man...

06.01.2007 Les Kollegian Featured in Custom Retailer Online...

06.01.2007 San Diego's Jacob Tyler Creative Group Named Agency of Record for San Diego's Hu...

05.15.2007 Jacob Tyler's Les Kollegian to Judge and Sponsor AIGA Student Competition in San...

04.24.2007 The Communications Dream Team: Jacob Tyler Partners with Network Velocity

04.02.2007 San Diego's Award-Winning Jacob Tyler Creative Group Adds New Art Director

03.28.2007 JTCG Launches Center for Skin Cancer Outpatient Surgical Hospital Web Site

03.05.2007 When It Comes to Logos, This San Diego Designer Has Rock Star Status

02.27.2007 Jacob Tyler donates design and printing services to Hadassah and the Yachad Grou...

02.05.2007 Office Decor by Craig's List? San Diego's Creative Agency, Jacob Tyler Swears by...

01.22.2007 San Diego's Jacob Tyler Creative Group Featured On Smartbiz.com

01.10.2007 JTCG has 15 logos selected for publication in Global Corporate Identity 3, publi...

2006 Archives
2005 Archives

San Diego's Jacob Tyler Creative Group Updates Legendary Trader Vic's Brand

SAN DIEGO, CA-October 25th, 2007--It isn't every day that an iconic brand asks to be updated, but San Diego-based Jacob Tyler Creative Group (JTCG) was ready for the call when its sister agency Fat Elvis requested JTCG's help in creating the interactive experience as well as multiple creative campaigns for Trader Vic's new Las Vegas location launch. Trader Vic's wanted to modernize their brand for their new restaurant and ultra lounge inside of the Planet Hollywood Hotel. Their secondary objective was to build online anticipation leading up to the grand opening on November 9th.

"We were ecstatic to get this highly respected brand as a client and we loved the challenge of reinventing them for a Las Vegas style," said JTCG creative director Les Kollegian. In partnership with their Las Vegas sister agency, Fat Elvis, Kollegian was responsible for creating Trader Vic's viral online campaign, and menu design. Kollegian was also tasked to name another bar (Halo) owned by the same management company within Planet Hollywood.

"The power of Web 2.0 combined with relevant content to really maximize Trader Vic's viral campaign," Kollegian explained. JTCG's strategy was creating and deploying two interactive Web sites, with the first site generating enthusiasm for the second site. The first was VicIsComing.com ,introducing Vic as the cool new tastemaker in Las Vegas, without betraying his true identity. This site incorporated viral features, such as the moving hula dancer whose head could be replaced with the user's photo and emailed as a dancing image on an electronic postcard. The second site was TraderVicsLV.com, which introduced the new Planet Hollywood Hotel location. The site also links to Trader Vic's MySpace page, which incorporates YouTube footage of vintage Hawaiian music performers and builds a hilarious personal portrait of the man behind the mai tai. Success was measured by traffic and the more than five minutes per visitor spent on the Web site.

No stranger to large-scale, national branding projects, Jacob Tyler Creative Group was recently recognized by The San Diego Business Journal as San Diego's 12th Out of 100 Fastest Growing Companies. For more information on Jacob Tyler Creative Group, please visit www.jacobtyler.com.