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2006 Archives
2005 Archives

Visionary San Diego Branding Firm Helps One-of-a-Kind San Diego Organic Food Manufacturer Offer Source-to-Shelf Services

San Diego, CA -- June 18, 2007--It began as a conversation from one cancer survivor to another. Audrey Darrow, owner of San Diego's Earth Source Organics, was diagnosed with breast cancer in 2004. Today she is in remission. Les Kollegian, owner of San Diego's Jacob Tyler Creative Group, fought bilateral testicular cancer and has been in remission for 6 years. It became Darrow's mission to ensure that cancer survivors had access to dairy-free, gluten-free, nut-free, sugar-free organic foods. Since 1983 Darrow has been working in the industry importing and exporting name brand food products to major grogery and drug store chains. Now, she has created a business model that could take anyone's food product from concept through manufacturing and distribution. In fact, Darrow owns and operates one of only two certified organic food processing facilities in San Diego County. In Les Kollegian, she found someone who not only understood the urgency of her mission, but provided that other critical skill set she was lacking - online marketing, branding, packaging design and marketing. Together, the two businesses offer food producers a complete resource from source to shelf.

"Jacob Tyler can provide Earth Source Organics a proven level of branding expertise and packaging design that competes in the hypercompetitive, overcrowded arena of food marketing," explained Darrow. "Jacob Tyler is excited to be working with Earth Source on such a worthwhile, important side to the food business," added Kollegian, whose own mother recently became a breast cancer survivor.

Darrow plans to give a percentage of her profit to BreastCancerFund.org, a not-for-profit organization that researches how environmental factors affect breast health. Kollegian's company is actively involved in San Diego's annual "3 Day Walk" for cancer, and solicits his client base to help raise funds towards finding a cure.

For more information, please visit www.earthsourceorganics.com or www.jacobtyler.com.

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.