12.14.2007 Top 5 Reasons Not to Add Social Networking to Your Site:

12.04.2007 Jacob Tyler Creative Group Transforms Hospitality Chair Brand

11.16.2007 New Online Nutritional and Environmental Resource for Families Launched

10.25.2007 San Diego's Jacob Tyler Creative Group Updates Legendary Trader Vic's Brand

09.26.2007 Jacob Tyler Creative Group Named 12th Fastest Growing Private Company by San Die...

08.23.2007 ReLaunch of World's Largest Athlete Social Networking Site Goes to San Diego's J...

08.06.2007 San Diego Business Journal Entrepreneur Profile - Les Kollegian

07.17.2007 When Yahoo! Finance Online Named San Diego's Les Kollegian

07.02.2007 7 Secrets of the Wow Factor Brochure:

06.18.2007 Visionary San Diego Branding Firm Helps One-of-a-Kind San Diego Organic Food Man...

06.01.2007 Les Kollegian Featured in Custom Retailer Online...

06.01.2007 San Diego's Jacob Tyler Creative Group Named Agency of Record for San Diego's Hu...

05.15.2007 Jacob Tyler's Les Kollegian to Judge and Sponsor AIGA Student Competition in San...

04.24.2007 The Communications Dream Team: Jacob Tyler Partners with Network Velocity

04.02.2007 San Diego's Award-Winning Jacob Tyler Creative Group Adds New Art Director

03.28.2007 JTCG Launches Center for Skin Cancer Outpatient Surgical Hospital Web Site

03.05.2007 When It Comes to Logos, This San Diego Designer Has Rock Star Status

02.27.2007 Jacob Tyler donates design and printing services to Hadassah and the Yachad Grou...

02.05.2007 Office Decor by Craig's List? San Diego's Creative Agency, Jacob Tyler Swears by...

01.22.2007 San Diego's Jacob Tyler Creative Group Featured On Smartbiz.com

01.10.2007 JTCG has 15 logos selected for publication in Global Corporate Identity 3, publi...

2006 Archives
2005 Archives

Jacob Tyler Creative Group Transforms Hospitality Chair Brand

San Diego, CA - December 04, 2007--The next time you attend a convention, walk through a casino or elegant hotel banquet, notice the chairs. In particular, take note if you're sitting on the new Sitrus Seating (sitrusseating.com) chairs, the branding brain child of Les Kollegian, creative director at San Diego's award-winning Jacob Tyler Creative Group.

Kollegian was tasked with transforming and relaunching GNS Seating, a company whose chairs are manufactured in China to guaranteed U.S. production standards, into a more memorable, marketable brand. The owners defined themselves as a fresh and innovative approach to seating, so JTCG helped to rename them Sitrus Seating. Since the brand launch at the Javits Center in New York, Sitrus has realized a great response and feedback.

According to Kollegian, GNS tasked him with "the dream project -- creating a new name, a logo, a Web site and a look and feel to their brand." Within a week, Kollegian had developed the corporate identity (in a fruit-inspired color palette) and a new brand was born. By project's end in just 40 days' time, Kollegian had auditioned models and art directed the photo shoot, designed a new brochure and downloadable PDF catalog, and also designed the trade show booth for Sitrus Seating's launch for the key industry show at New York City's Javits Center. "I believe the new brand drew considerably more attention to our product than we've been granted in years past," said Sitrus Seating's president, Eric Segal. " We have extended the invitation for Jacob Tyler Creative Group to create branding for our rental division, RABO, given our success with this launch," he added.

Jacob Tyler Creative Group has experienced a stellar year, most recently being named the 12th Fastest Growing Private Company by San Diego Business Journal. Earlier this year, in profoundly rare achievement, all 30 of Creative Director Les Kollegian's submissions to the creative industry resource, "The Big Book of Logos 5," were accepted for publication. For more information on Kollegian and his company, please visit http://www.jacobtyler.com.