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05.15.2007 Jacob Tyler's Les Kollegian to Judge and Sponsor AIGA Student Competition in San...

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03.28.2007 JTCG Launches Center for Skin Cancer Outpatient Surgical Hospital Web Site

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2006 Archives
2005 Archives

ReLaunch of World's Largest Athlete Social Networking Site Goes to San Diego's Jacob Tyler Creative Group

SAN DIEGO, CA - August 23, 2007--Les Kollegian, Creative Director and founder of San Diego's top-ranked Jacob Tyler Creative Group is not only a creative director, but also an athlete. As of now, he won't be going any further than the Active.com Web site he redesigned to find like-minded athletes for a pick-up game of basketball. It was in his best interests for sports social networking to create a user-friendly site when Active.com came to him for a major redesign and rebranding.

"It was a tremendous responsibility to design a site that would satisfy the 6.5 million monthly visitors worldwide seeking to connect with other athletes. I am honored that they chose my firm to help rebrand their company." Kollegian added, "We were also tasked with including many new features with extensive social networking site functionality, like enabling members to upload photos, video, and chat in real time directly with other site members." Kollegian also created their new slogan: "Discover, Participate, Play."

San Diego-based Active.com is the leading sports online community, hosting the world's largest directory of sports and recreational activities, facilities, venues and classes, including more than 66,000 races, leagues, tournaments, camps and other recreational listings in over 80 sports and 5,000 cities. The "Beta" launch of the site is currently live and can be viewed at http://www.active.com

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.