Effective Web design achieves proven results

How do we attain the level of effectiveness and achieve the results by which we measure our success? It's not as complicated as you might think. The way we see it, there are a number of obstacles between a consumer and your product or service. Jacob Tyler calls these "the barriers of advertising." We define and address them with the following 5 principles:

1. The Attention Grabber

Most consumers are not consciously paying attention to your collateral or advertisements. Your pitch must catch their eyes or their emotions. It must grab their concentration from thinking about taking the kids to soccer camp or the looming deadline at the office or their exciting plans for the weekend. Most people don't pick up trade magazines looking for an ad, not unless something about that ad caught their interest someplace else. Your marketing collateral, in effect, has to find your audience. Or, in other words, it has to be placed where your potential customer's eyes will see it. We can help you find the right places to catch those eyes.

2. The 7 Second Rule

When consumers do pay attention, studies show that they lose interest sometime between four and seven seconds on average. Even after you have convinced a potential customer to visit your web site, you have very little time to connect with the customer and persuade them to take a desired action (i.e. keep reading, place an order, or stop by your store). Once you've got their attention, you have to keep it. And, the fastest way to lose it is to dive into the details too fast. We understand the art of seduction as it applies to marketing media. We can help you keep them interested.

3. The Connection Completer

Once we have succeeded in getting and keeping your customer's attention, it is time to consummate the connection. You have one opportunity to define your value proposition and make your product or service appealing to your audience. How will your product or service ultimately save your customer's time, stress or money? If you fail to address this question, you are wasting your consumer's time. An effective value proposition will always overcome connection failure. Address your customer's pain specifically and you are far more likely to get them to respond to your call to action.

4. "Sticky" Design = Increased Sales

Even after having conquered the first three principles, your media will not produce the desired results unless it resonates with the buyer. Research shows that few customers will act right away after seeing your web site, advertisement, or brochure. Something about your message, including the style and the imagery, needs to get stuck in your customer's mind. Accordingly, we develop media that "sticks" with your customers; media that they will remember. The longer that the image of your company's offering lingers in their memory, the better your chances are to make a sale.

5. Buzz Generators

At Jacob Tyler, we put an exorbitant amount of effort into precisely targeting your market. "Buzz," also known as word-of-mouth marketing, remains one of the most powerful ways to increase product and service sales. Because of this, the Jacob Tyler Creative Group seeks ways to infuse our work for you with social marketing tactics. If we succeed in converting your existing customers into evangelists on your behalf, you will see a corresponding up-tick in sales. Aren't you more likely to buy a product if someone you respect and trust recommends it to you? That's all that buzz is. And, generating buzz is one of our specialties.

Putting the Five to Work

Each principle addresses a different marketing goal. To succeed as a company, you need a plan that lets you capture new customers, keep them, and turn your existing customers into auxiliary salespeople. The Jacob Tyler Creative Group specializes in helping our clients clarify the goals of a given project and guiding you in applying one or more of these principles in order to satisfy your objectives.