Matthew Aaron

Copywriter

After hundreds of online and offline writing projects, it would be easy to assume Matthew Aaron has a love of words - but that's only half of the truth. He sees his work as just one piece of the marketing puzzle. "Writing beautiful paragraphs is great," he says, "but what I really care about it results. For any copywriting project to be successful, it needs to be interesting and informative, very search engine friendly, and move readers to action all at the same time."

Beyond his work for Jacob Tyler, Matt has been published in dozens of magazines, spoken at marketing conferences across North America, and even written a book on sales, titled Selling in a Recession.

When not finding new ways to strangle the English language, Matt can usually be found travelling the globe, checking out comedy clubs, or testing the structural limits of his mountain biking helmet firsthand.

Favorite Quote: "The difference between the right word and the almost right word is the difference between lightning and a lightning bug." -- Mark Twain

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