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XTERRA WETSUITS take the plunge with Jacob Tyler Creative Group

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SAN DIEGO -- Nov. 7, 2008 -- They’re The World’s Fastest, Most Flexible Wetsuits--so it’s appropriate that they’d pick a world-class marketing communications firm.

XTERRA WETSUITS just named Jacob Tyler Creative Group (JTCG) as agency-of-record. The partnership fuels JTCG’s pace as San Diego’s fastest-growing marketing communications firm, one of several other acquisitions over the past few months.

XTERRA WETSUITS are designed and engineered here in the USA --in San Diego, specifically--and the company has entrusted JTCG with its complete branding and marketing program: web, print advertising and collateral, SEO, and more. “Our product line is unmatched,” says XTERRA C.E.O. Keith Simmons, “so we need a marketing partner who performs at the same level ... to help propel us ahead.”

“It’s the perfect fit,” quips JTCG president Les Kollegian. “These guys push the cutting edge of technology in their segment, which is our approach as well. They’re open to new ideas, and they think big--without limits--and that’s exactly the kind of client we like to work with.”

Triathletes count on XTERRA WETSUITS: At this year’s Ford Ironman World Championship, the fastest swimmer in the Hawaiian waters wore Velocity Speedsuits which are designed and manufactured by XTERRA WETSUITS... just like last year. And just like the 1st, 2nd, and 3rd-fastest ‘08 age-group swimmers. And just like the 70.3 World Championship fastest swimmer in ’07 & again in ‘08. The list goes on. And amateurs see geometric leaps in their results too--clocking better swim-segment times with XTERRA WETSUITS than the pros do without XTERRA WETSUITS.

The XTERRA WETSUITS line also includes Vendetta, Vortex 2, and Vector Pro X2 lines, as well as accessories... with ongoing research and development to further enhance results. JTCG will aid with promoting the individual products as well as the corporate brand--across the USA, and globally.

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Jacob Tyler Creative Group was recently recognized by The San Diego Business Journal as the region’s 12th Fastest-Growing Company. Founded in 2000, the firm is headed by Les Kollegian and has created campaigns for Intel, FOX TV, America Online, Chili’s, Gateway, US Playing Cards, and Qualcomm. To read more, please visit www.jacobtyler.com.

To interview Les Kollegian, contact Jim Allyn: AllynCopy@aol.com, (858) 488-8733

XTERRA WETSUITS is the undisputed world leader in triathlon wetsuits. Since 2001, this San Diego-based manufacturer has led the way with technological breakthroughs--thanks to a research and design team that’s made up of world champions, world record-holders, Olympic medalists, and passionate age-group athletes. As a result, XTERRA WETSUITS are engineered for maximum buoyancy, flexibility, comfort and speed. To learn more, visit www.xterrawetsuits.com.


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