Even after having conquered the first three principles, your media will not produce the desired results unless it resonates with the buyer. Research shows that few customers will act right away after seeing your web site, advertisement, or brochure. Something about your message, including the style and the imagery, needs to get stuck in your customer's mind. Accordingly, we develop media that "sticks" with your customers; media that they will remember. The longer that the image of your company's offering lingers in their memory, the better your chances are to make a sale.

At Jacob Tyler, we put an exorbitant amount of effort into precisely targeting your market. "Buzz," also known as word-of-mouth marketing, remains one of the most powerful ways to increase product and service sales. Because of this, the Jacob Tyler Creative Group seeks ways to infuse our work for you with social marketing tactics. If we succeed in converting your existing customers into evangelists on your behalf, you will see a corresponding up-tick in sales. Aren't you more likely to buy a product if someone you respect and trust recommends it to you? That's all that buzz is. And, generating buzz is one of our specialties.