by Jonathan Marshall

Yes!! Now I know!! My days have been plagued recently with wonders of how I would react if a horrific brawl ever broke out like the one in the video above… Would I just watch? Would I risk self-injury by trying to get in the middle of the vicious wrestling match? Or would I just go get a third kitten to walk over and PUKE in the general direction of the two fighting cats???

C. Go get a third kitten to walk over and puke in the general direction of the two fighting cats. Final Answer….

This YouTube sensation has already produced over 13,000,000 views with nearly 28,000 comments… apparently everyone else was wondering the same thing…

And you thought this blog was just about web design, graphic design, advertising campaigns and weird/random YouTube videos… We frequently discuss things that people wonder about all the time, like how to break up a cat fight… and other very important issues we face today…

by Jonathan Marshall

Even in today’s fast-paced and always-changing world of advertising, marketing and web design, there is still an old-fashioned and sometimes equally frustrating concept that will never vanish – people communicating with people.

The client/agency relationship is a constant back-and-forth struggle that requires equal effort from both sides. There are many issues that surface in the client/agency relationship. Many advertising agencies don’t trust their clients and vice versa. Agencies (and their creatives) are always angling for ways to do high-visibility, self-serving, award-winning work to get the attention of the ad industry. Clients always try to get the most out of their agency for as little money as possible.

This funny video is clearly an exaggerated version of the day-to-day client/agency relationship and is meant to entertain. Jacob Tyler loves and appreciates all of our clients and in no way would ever have a conversation (with or about them) that even closely resembles this skit or sense of humor. That being said – don’t piss us off, or we won’t want to drink with you anymore.

by Jonathan Marshall

COVERPLAY, Jacob Tyler’s web design and brand strategy client and now Shark Tank entrepreneurs appeared on ABC’s hit TV show The Shark Tank last night. COVERPLAY business partners, Allison Costa and Amy Feldman impressed the Shark Tank investors with their business savvy and the potential of their product. COVERPLAY had the investors scrambling to come up with competing investment offers in the company.

Feldman and Costa created a sanitary cover that is used to cover a child’s play pen to protect them from bacteria and illness. The original idea came to Costa while staying in hotels with her twin babies, she realized there is a definite need for a slipcover to go over a child’s playpen. The inferior playpen provided by many hotels were full of germs and stains. Jacob Tyler Creative Group created the COVERPLAY brand and filmed the Video and pitch that was used to land their Shark Tank debut.

Feldman and Costa initially asked the Sharks for $350k for a 15% stake in their company. In the Shark Tank, the two San Diego business women had multiple ensuing offers from the Sharks, including attempts from all three investors at upwards of $500,000. Finally Allison and Amy chose to go with Barbara Corcoran, who offered $350,000 at 40% interest in the company.

We often talk about “Core Purpose” when speaking with clients about their brand. A core purpose is essentially what your business will stand by in both good and turbulent times, even if your business mission/vision changes. Thanks to changes in technology, marketing environments, and more… obviously, all businesses must embrace change. Even during change, your business core purpose must stay consistent. For example, 3M has a core purpose that states “Solving Ordinary Problems Innovatively”. They stand by this with every product they manufacture right down to the “sticky note”. NIKE’s core purpose is to “Experience the emotion of winning while crushing your competition”. Have you ever noticed that virtually every commercial they create embraces this statement? Below I have posted one of my all time favorite NIKE commercials. Not only is the concept fantastic, but the execution is flawless. Check it out.

It’s too bad they can never play it again on TV since they used Michael Vick.