For those still wondering if Social Media implementation can help your business, inquire no further. The kind folks at Socialnomics created a followup to their “Social Media ROI” video that we blogged back in February. Once again, we felt compelled to point this video out, not only because of the wealth of information they make available in this presentation, but also because we even can’t believe how much the statistics have changed from the first video we posted only 2 months ago! Are you still worried that implementing a Social Media Strategy could be too expensive?

by Jonathan Marshall

This video came out a year ago, but we missed it, so we’re bringing it back. It’s a fake TV spot done by British animatronics master John Nolan (the man who worked on Where the Wild Things Are, among other films).

It shows a mouse having a predictably nasty run-in with a trap – but that’s just the beginning of the story. It’s worth pushing through to the end, even for the squeamish. Nolan used a live mouse for the opening shots and animatronics for the rest.

Even though this commercial never made it to production, it turned into an extremely popular viral video. With almost 1,000,000 views, the creative agency that re-purposed the Nolan’s Cheese video into their social media strategy would consider this a viral success. The YouTube sensation spread quickly through 1000s of social media outlets, and most Social Media professionals would say this fake spot just goes to show – sometimes a questionable/risky TV spot can become a successful viral video…