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Posts Tagged ‘san diego graphic design’

The making of Old Spice’s commercial: The Man Your Man Could Smell Like

Monday, March 8th, 2010

By Les Kollegian

When I visited the approximate 480 employee staff of Weiden & Kennedy in Portland Oregon last year, I was beyond amazed and in awe of my surroundings there. I mean… they have stadium seating for their meetings. Really?!?! I have 11 people in my small Web design firm. All I could do was think of what their monthly overhead is and I needed aspirin before I left the building.

This Super Bowl commercial written by two talented dudes over there deserves a hand shake and maybe a golf clap. This video below shows the making (it’s 20 min…but totally worth it if you’re into this stuff) and the Director and Actor just did an amazing job. What’s real and what’s CGI? I never would have guessed. See below.

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Yes. We need a traffic light in front of our office!

Tuesday, December 8th, 2009

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NIKE always stands by its core purpose

Saturday, June 20th, 2009

We often talk about “Core Purpose” when speaking with clients about their brand. A core purpose is essentially what your business will stand by in both good and turbulent times, even if your business mission/vision changes. Thanks to changes in technology, marketing environments, and more… obviously, all businesses must embrace change. Even during change, your business core purpose must stay consistent. For example, 3M has a core purpose that states “Solving Ordinary Problems Innovatively”. They stand by this with every product they manufacture right down to the “sticky note”. NIKE’s core purpose is to “Experience the emotion of winning while crushing your competition”. Have you ever noticed that virtually every commercial they create embraces this statement? Below I have posted one of my all time favorite NIKE commercials. Not only is the concept fantastic, but the execution is flawless. Check it out.

It’s too bad they can never play it again on TV since they used Michael Vick.

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Big Brother (Google) Really is Watching

Tuesday, April 21st, 2009

Web Design San Diego Staff
We were just talking internally (around the water cooler) about a story we heard that a man got busted by his wife in a car with another woman thanks to the Google van. Literally 24 hours later, we were doing a search for our office in Google maps and stumbled on this image of Cole Miller and Jessica Recht, two of Jacob Tyler’s graphic designers walking down the street. Hmmmmm…what were they REALLY doing!?!?
You definitely want to be careful when walking the streets because you never know whose going to catch you in an awkward position. Here are some other wild Google Van Photos

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