Talk about a GREAT SEO landing page campaign! I always give props to agencies that do great work and Agency Fusion really came through with this. As a graphic designer for the past 20 years, I always joke with my team about how most clients LOVE to see their logo big. By watching this video…you all now know that it’s not just me (or you for that matter if your a client watching this right now)! Not only is the video well executed, but the script is fantastic playing off the TV ads we all know and love (or can’t stand). I have to say though…my favorite line is “You paid your neighbors nephews friend a whopping 50 bucks for that logo“… cause we all joke about that too Well done!!
Okay, so Jacob Tyler didn’t win them yet…we just designed them. As you may or may not know, Creativity Awards approached Jacob Tyler in the 4th quarter of last year to create a whole new brand for the agency from the ground up. We did just that and launched the new Web site in January of this year, which you can visit and apply for awards at www.creativityawards.com. A part of this exercise was re-creating the brand identity and to design new trophies for the 2010 award winners. Here they are below. Now we are going to submit our creative work for other clients to Creativity so we can get ourselves a full set.
As we are sitting here creating a full page ad for Vitamin Water for the next issue of College Magazine, we figured it would be a good time for a blog about what they are up to. VitaminWater Revive has paired with Nick Swardson to offer mad tips to survive the NCAA tournament – “Watch as many tournament games as possible in person!” While the team at JTCG are all Nick Swardson fans from movies like “Blades of Glory,” we feel the creative agency really didn’t nail it with this ad.
Big names like VitaminWater have a lot of brand recognition, and when a company has a lot of brand recognition, they like to team up with other big brands or popular events and take advantage of some good ol’ cross-promotional advertising. So its not uncommon for many Creative Agencies to create timelines for their advertising campaigns around nationally-recognized events.
When major brands join forces like this, they can take advantage of one another’s popularity, even if the two don’t necessarily relate to each others product or service- like March Madness for example. Granted- March Madness is for college basketball fanatics (both fans and players), and basketball players are athletes, and athletes drink a lot of VitaminWater, yada yada ya… and the toe bone’s connected to the foot bone, and the foot bone’s connected to the ankle bone, and the ankle bone and so on and so forth… – I get it. But neither March Madness nor the NCAA Tournament is a main focus for VitaminWater during any other month of the year. For big brands, this is time-sensitive creative advertising and yet another effective way to stay in the minds of the consumer by using something that is currently relevant. March Madness is reoccuring yet rare, lasts for an entire month but only that month, and is an overall great opportunity for VitaminWater to latch-on to the coattails of the event and reap the attention it is already receiving.
Well done!!
