Okay folks…we’re going to play a game today. Which logo did the client like? AND… Which logo did we talk the client into picking? We all have an opinion and these are just the black and white versions we design prior to picking a color palette. Once our client chooses a direction, we THEN decide on colors. In any case, check these out and let us know what you think. You can comment by just giving the number next to the logo. Again… what did the client like? what did JTCG force them into? … and which is YOUR favorite (if any)? Please say you like at least ONE of them!

Okay…here goes:

We are excited to be published in yet another book by David E Carter, Trademarks USA. Jacob Tyler had 14 corporate identities chosen for publication and the logo designs can be seen below. This marks the 12th publication that our design work has been featured. Check out the logos!

Jacob Tyler is excited that yet again, one our logos is being chosen for inclusion in the remarkable new LogoLounge project, “Shapes and Symbols”, the third book in the new Master Library series. Being published is not new to Jacob Tyler. In fact, for the “Master Library” series, our logo designs have been published in the first two volumes (already best sellers from Rockport Publishers) “Initials and Crests” and “Animals and Mythology”, among many other design books.

For the third publication, Jacob Tyler’s logo for the Four Seasons “Boutiques” at Punta Mita was chosen to represent excellence in “Shapes and Symbols”. We need to congratulate our Senior Designer Kristen Lucci and new President/CCO, Charlie Van Vechten on this winning logo.

COVERPLAY, the first slip cover designed for play yards, came to JTCG with an amazing product and a Web site that really didn’t tell the story. Furthermore, it wasn’t very user friendly and certainly didn’t resonate with their target market…moms. At first, the client requested just a face lift their current Web design. After close review and some market research, JTCG requested to do a full re-brand in order to make the most of the new Web site and marketing strategy.

The first site was very cluttered and flooded with a blue spotted background that took focus off the actual product. As well, there was no company logo and no clear message as to what the product was and its benefits. JTCG tackled the project by starting with the COVERPLAY logo design. It seemed clear that the logo could be more fun, colorful, and friendly. Also, we wanted something that would really catch a potential customers eye when walking down the aisle at target, kmart, or sears, where the item is currently being sold. JTCG designed a logo with a soft look and feel, a pastel color palette, and a visual of a baby peeking his or her head over the top of the letters, much like a child would do in a play yard.

For the site, JTCG wanted to keep the overall look very clean… for the same reason that COVERPLAY makes the slip cover product… to keep a baby clean and germ free. We used flash sparingly, but always as a form of interactive function. For example, the virtual room was created using flash to enable potential customers to see how the product would look in their very own room. We enabled the user to choose patterns while changing the color of their wall and floor or even to upload a photo of their room and place the play yard with slipcover inside it. Also, we use nomenclature that is more friendly to the market. For example, we changed “Testimonials” to “Mommy Reviews” and rather than showing the testimonial, we show the child photo that the parents sent in associated with each review.

We are very pleased with the outcome of the site and now all we have to do is finish the instruction video. I’ll post here again when we get it done. Check out the site at http://www.coverplayard.com.