Jacob Tyler designed four different T-shirts for the San Diego Italian Film Festival (we also did the Web site) and we’re wondering if YOU can guess which one they chose to use. Comment via twitter @jtcg or Facebook at http://www.facebook.com/Jacob.Tyler.Creative.Group#! and let us know which shirt they picked. We’ll send one lucky winner a FREE t-shirt! If you feel like it, you can let us know what shirt you would pick too.
I’ve been reading the “Creativity” books for the past 20 years to get inspiration from some of the best designers and agencies in the world. Frankly, before I start any project, I like to sit back and review how my peers have solved similar creative challenges that we are tasked with daily…Creativity books are always great for just this purpose. With that being said, I was completely honored when I was asked to be an Interactive Judge for the 38th Annual Creativity Awards (in 2008). I felt awkward being a judge for “Interactive” and submitting pieces from our company that I would be directly judging, so we decided to only enter Jacob Tyler print campaigns that year… and we were thrilled to take a platinum award for the Trader Vics Las Vegas Menu System .
The following year was even more exciting. Creativity International asked Jacob Tyler to create a full re-brand of their logo, Web site, awards, and all marketing collateral to announce their 40th anniversary. I couldn’t believe the book I was reading for 20 years asked ME to change their entire look. I felt accomplished and nervous at the same time. The entire creative industry would see what we developed and either like it, think it was just “ok”, or worse yet… make fun of us. I know we can’t please everyone, but I am very happy (and so is our client) with the new look and feel the team at Jacob Tyler developed. While in development of the new Creativity Web site and brand, we entered multiple submissions and won seven Creativity Awards.
Jacob Tyler is proud to be associated with Creativity International and also happy that our work was featured in their latest marketing reel (below). We hope that Creativity International continues to grow and inspire designers globally.
If you have not heard already, MDC Partners Agency Crispin Porter & Bogusky is lending a hand to the Carrot industry to launch a $25 million campaign to position baby carrots in “sleek, junk food packaging” in order to boost sales and interests in healthy snacking in the U.S.
Though fighting the obesity epidemic that is plaguing the United States’ youth is a genuine enough underlying goal in this whole effort, I’m not sure it’s taking the most direct route. I mean come on, what about the fact that carrots are also an excellent source of beta-carotene, the key ingredient not only in it’s nutritional value and orange color, but also one of the substances most easily converted to vitamin A, raising the effectiveness of the light-sensitive area of the retina and improving eye sight….Zzzzzzz
Here, a recent TV spot was released by the Agency that depicts a gorgeous female model, cradling the beta-carotene filled sticks making them sexy, futuristic and attractive. Let us know how you’re feeling about the carrot ads, because I for one am very intrigued. If CP+B pulls this one off they’ll have conquered the same challenge Goodby, Silverstein & Partners did with their “Got Milk” campaign.
