On August 16, 1960, years before man had walked on the moon, Colonel Joseph Kittinger of the United States Air Force ventured higher into the atmosphere and saw the world like no human had ever before. When the Gondola (carried by a helium balloon named Excelsior) arrived at 102,800 feet Joe did something simply astonishing that day, he jumped. Plummeting for 4 minutes and 36 seconds and reaching speeds up to 614 miles per hour he fell back to earth before opening his parachute at 18,000 feet. His leap awarded him numerous (and still unbroken) United States Air Force Records, including highest ascent in a balloon, highest parachute jump and the fastest speed by a human through the atmosphere.
Fast forward some 50 years later and leave it to Red Bull to re-open the history books in search of some legendary record just waiting to break it. With the help of Joseph Kittinger, Red Bull and Felix Baumgartner have been preparing for the last 3 years to eclipse the record Joe set 50 years ago. Red Bull’s creative design strategists make the extra effort to revive the wonder and awe of man’s first fascination with space, of free fall and of the unknown by bringing Joe Kittinger on board. It appears to me that this is an attempt to re-brand Joe’s legendary leap with extreme authenticity. What are your thoughts?
Advertising on TV has become insanely difficult with the advent of TIVO, DVR, etc.. as consumers are just breezing through the commercials to get to the next segment of “Real Housewives” or whatever else they may be watching. Agencies are now working harder than ever to make their clients ads better and funnier. We have to make sure we STOP consumers from the dreaded “fast forward” that we all love so much. This simple “break the cycle” campaign is SO obvious that I am frankly amazed no one thought of it before. JWT (the Kotex creative agency) gets props for finally delivering to women and consumers everywhere the obvious…tampon commercials are totally ridiculous! I am posting two cohesive campaigns…the first being my absolute favorite. Enjoy and let’s applaud this level of creative in advertising. Which is your favorite?
UbyKotex: So Obnoxious
UbyKotex: Reality Check (P.S. The irony here is that they actually use a shot of butterflies from one of their other commercials….I guess they are making fun of themselves!)
Jacob Tyler is proud that Charlie has been chosen to represent this year at the Creativity 40th competition. So how are the Creativity judges selected, anyway? The Creativity International Board of Directors goes through the painstaking process of selecting 10-12 judges from hundreds of applications every year. Location, judging experience, primary discipline and industry experience are all considered. It is unbelievable and gratifying that so many qualified individuals wish to take part in the Creativity judging process every year.
In the end, a panel is compiled that the Board feels is the best representation of you ~ the entrant. North, South, East, West, corporate in-house, multi-national agency, mid-sized mom & pop, design student or freelancer, there is a judge that represents you. Here is the 40th Print & Packaging Panel – for thorough biographies on each judge, please click here.
Jacob Tyler is excited that yet again, one our logos is being chosen for inclusion in the remarkable new LogoLounge project, “Shapes and Symbols”, the third book in the new Master Library series. Being published is not new to Jacob Tyler. In fact, for the “Master Library” series, our logo designs have been published in the first two volumes (already best sellers from Rockport Publishers) “Initials and Crests” and “Animals and Mythology”, among many other design books.
For the third publication, Jacob Tyler’s logo for the Four Seasons “Boutiques” at Punta Mita was chosen to represent excellence in “Shapes and Symbols”. We need to congratulate our Senior Designer Kristen Lucci and new President/CCO, Charlie Van Vechten on this winning logo.
