For those still wondering if Social Media implementation can help your business, inquire no further. The kind folks at Socialnomics created a followup to their “Social Media ROI” video that we blogged back in February. Once again, we felt compelled to point this video out, not only because of the wealth of information they make available in this presentation, but also because we even can’t believe how much the statistics have changed from the first video we posted only 2 months ago! Are you still worried that implementing a Social Media Strategy could be too expensive?
When people think about navigation, they don’t think about Nokia. So Nokia called for an idea that would not only drive interest into their navigation products, but more importantly, inspire people to start using their services – both on their phones and on the web. But most people see mobile navigation as something that gets you from A to B, and it’s not very fun or engaging.
So how does a company turn those opinions around and make navigation into something social – a channel where you could share your favorite places. Your Good things.Farfar, a Swedish advertising agency, found a solution based on the simplest thing around…
IDEA: The World’s Biggest Signpost
The interactive structure weighed over 60-tons, stood over 50 meters tall with an arrow the size of two double-deckers. During the two weeks when the sign-post was live, 1000s of locations were displayed and added by the public – either through the web or text messages. Through four webcams placed around the site, the information was streamed live to Nokia.com. And on the internet, the installation was shared through countless social media communities, blogs and news feeds.
Interactive campaigns like this are redefining brands. As well, this is the direction of new media and mobile marketing. The ability to micro target a single user and market directly to each individual based on their needs is in it’s infancy and will only get better and more widely used by major brands. Our creative agency looks forward to being a big part of this revolutionary new marketing medium.
This video came out a year ago, but we missed it, so we’re bringing it back. It’s a fake TV spot done by British animatronics master John Nolan (the man who worked on Where the Wild Things Are, among other films).
It shows a mouse having a predictably nasty run-in with a trap – but that’s just the beginning of the story. It’s worth pushing through to the end, even for the squeamish. Nolan used a live mouse for the opening shots and animatronics for the rest.
Even though this commercial never made it to production, it turned into an extremely popular viral video. With almost 1,000,000 views, the creative agency that re-purposed the Nolan’s Cheese video into their social media strategy would consider this a viral success. The YouTube sensation spread quickly through 1000s of social media outlets, and most Social Media professionals would say this fake spot just goes to show – sometimes a questionable/risky TV spot can become a successful viral video…
I attended an AIGA event today with speaker Arthur Schwartz from Techno Power Marketing entitled “How to Design and Implement a Successful Social Media Strategy“. Very good presentation with some great concepts. I wanted to point out a video he used to open the discussion which I will show the next client that asks me “How would using social media create ROI for my business?” For those of you interested in social media, this video is great and frankly the numbers are staggering.
