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Archive for the ‘SEO Practices’ Category

Google Commands that will Make People Think You’re a Hacker

Friday, May 10th, 2013

It’s an understatement to state the Google search engine has by far the most influence over today’s web behaviors. Google claims to receive over 1 billion searches each day. Also, 15% of those 1 billion searches each day, they’ve never seen before. This means that web search is ever-evolving- and being El Presidente of internet search- Google’s developed “advanced search operators” to help searchers cut through the clutter.

For this installment of the JT Creative blog, we thought it’d be fun to speak on some little known, advanced commands that help online marketers complete complex research…or… empower the casual searcher with a tool belt to impress their peers. Maybe it’s not “hacker-status,” but using these search commands will put you in the 99th percentile of efficient Google-searchers, easy.

Diving right in – Below we’ve listed an assortment of Google Search Operators to help you upgrade your search game. Keep in mind, we’ve limited our list to operators that only work when conducting a web search (as opposed to image, news, or directory searches…etc)

1. allintext:

Using the operator allintext:term will restrict the results that Google lists to only webpages that contain the terms you’ve listed. For example, searching “allintext:jacob tyler creative group” will show you pages where the term(s) “Jacob Tyler Creative Group” are found. Pretty basic, yeah? Let’s continue.

2. filetype:

When searching with the operator filetype:suffix Google will only result listings that are the desired file type of your choosing. Replacing “suffix” with the filetype you wish to find. PDF, DOC, PAGES, XLSX…etc. Example: Entering a search of “web design san diego filetype:pdf” will list Adobe Acrobat pdf files that contain the terms “web,” “design,” “san,” and “diego.” To include more than one filetype, combine this search with the OR operator command. Example: “web design san diego filetype:pdf OR filetype:doc OR filetype:pages” Now you’re catching on.

3. related:

A search including the operator related:URL will list only websites related to the URL you determine. An example, you say? …I thought you’d never ask. Well, let’s say you enter the¬†query,¬†”related:www.jacobtyler.com” Google would present only listings that are similar to the characteristics of Jacob Tyler. Note: using URLs without the “www.” prefix will work just as well (ex: related:jacobtyler.com)

4. define:

I bet you can’t guess what the operator define:term does? Define things? Damn. Good guess. Certainly a valuable shortcut, if you’re like me. I use this operator to see multiple definitions of a word or even explanations of popular phrases. Obligatory example – Using the search “define:murphys law” will land you a concise definition of something I’m sure we all run into quite regularly. But let’s hope not.

As far as Search Operators in existence, we haven’t even begun to scratch the surface. But hey- Now that we’ve shed a little light unto some of them, it’ll be easier to do your own research and find the rest, right?

Happy Googling everyone.

Vine Enters the Android World – Making Statements in the Social Marketing World

Friday, April 26th, 2013

The relatively new, popular IOS app, Vine, is coming to Android “soon” for all you Android fanatics. The Vine app sort of duplicates Instagram in a sense that the user interface on both apps look similar – except that Vine allows 6 second motion videos. Cool, right? For those of you who are just getting the hang of the Vine app – start-ups, celebrity artists, and well established companies have gotten a head start to using Vine to their advantage. Shoot, even the White House has posted a Vine! Vine stated that they’ve also submitted an app update to the Apple App Store, that will start allowing users to tag friends in videos as well as the ability to embed videos on any website. As Vine is making moves in terms of enhancing the app, I’m sure there are other moves they can make to make this app even more engaging. It’d be pretty neat to have filters for the app to give these mini video clips a cooler look.

Aside from the app’s features, what could this mean for social campaigns and search engine optimization? As I mentioned earlier – start-ups, celebrities, companies, and brands have been using Vine to engage with their fans and consumers more intimately. With the increasing number of mobile users, this is a huge opportunity for many brands and businesses. C’mon, the White House posted a Vine. *moment of silence” Yep, shout out to the President. This new form of communication and marketing is definitely exciting. It only makes sense to invest and take advantage of this mobile application with all these mobile users on their phones these days. With Vine making it’s way into the Android phone, we can only imagine all the more creativity we’ll be seeing.

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Pinterest just became more Pin-teresting… to Marketers

Wednesday, April 3rd, 2013

Pinterest, the 4th most popular social network, aims to spark new relevance to marketers with their announcement of its analytics tools for brands and businesses. This product expansion, which is tailor made to soften their transition into the monetization phase, helps the channel appeal to businesses and marketing firms looking to optimize their efforts and gain clearer perspective on the channel’s ROI.

Companies now have the ability track activity of users who pin posts from their website and monitor their various engagement actions. All this coming on the heels of major updates from Twitter and Facebook who’ve recently ramped up their analytic tracking game.

To get these new features , convert your current Pinterest channel to a Business account and then verify your website domain. It’s as simple as clicking a few buttons and adding a small meta tag to your site. For more about how to get your analytics set up, feel free to drop us a line.

The Jacob Tyler Pinterest Analytic Dashboard

The Jacob Tyler Pinterest Analytic Dashboard

Why Blogging Matters

Friday, December 14th, 2012

Tis the season for checking annual analytics and check them I did. For my personal blog, nicfletch.com, I thought I’d take a look at the numerical proof in the pudding from December 2011 until now. What I found was pretty darn interesting if I do say so myself and as such, I thought I’d share it with you all.

Generally speaking in web analytics land, we expect the top 2 referral traffic sources to be, you guessed it, search engines and Facebook. I’d expect a third and fourth for me, to be Twitter and Pinterest, as those are really they only ways I push out content. To my surprise I found the following:

#1. Facebook with 3,829 referrals

#2. Search Engines with 3,398 referrals

#3. ChaCha.com with 587 referrals

#4. Twitter with 353 referrals

#5. Pinterest with 238 referrals

#6. LinkedIn with 20 referrals

#7. thepensblog with 19 referrals

Chacha.com, a site I’ve never heard of, posted the following picture earlier this year.

Screen shot 2012-12-14 at 11.28.56 AM

They sited me as you can see in the top right and in doing so, referred nearly 600 visits to my site in just 1 years time.

Obviously a pretty solid drop but still significant is thepensblog.com. Someone I don’t know posted the following in a comment thread.

Screen shot 2012-12-14 at 11.32.01 AM

Mind you, 20 isn’t a huge number but for someone I don’t know to copy and paste my url into a comment thread (when they could have just stolen & posted the image itself) and thereby inform 20 brand new people about my site, is pretty awesome.

Also noteworthy is the wonder that is Pinterest. I’m lucky in that I have a lot of active friends with similar senses of humor on this wildly addicting site. The list of my site’s pin referral traffic is too long to take a screen shot of – but know that Pinterest is a blogger’s dream. Want people to see your stuff? Make it good, not self promotional and relevant. Your friends – and your friends friends – and your friends friends friends will take care of the rest.

In closing, I’ll leave you with the inspiring possibilities that come with the idea of actually trying to market your stuff (because what I’ve done is the bare minimum). Imagine what would happen if you set aside 2 hours each week to create content. What if you implemented an SEO strategy? Could you increase your traffic if you tweeted more, pitched your stuff to local or even national bloggers, started an email newsletter? The possibilities are endless.

Be inspired.