by Jonathan Marshall

The Sun Newspaper decided to go with a very unique twist on Apple’s commercials in their latest advertising campaign. In one of their viral videos, they basically used Apple’s personality and recognizable brand traits for the foundation of their video, and then inserted their appropriate content. They used a similar background music, the same basic format, a similar concept (explaining how to use the device), and then began bashing Apple by describing the advantages of using the magazine over the IPHONE.

Thumbs up to their creative agency that came up with this concept. It’s funny because I, like many people nowadays, get all of my information online. I realize this is somewhat generational, but it seems like I hardly ever see people read through all thte way through a newspaper anymore, our attention spans suck. And the idea of doing so seems more and more foreign these days.

As ridiculous and equally frightening as the premise of this commercial may seem — people really do have to re-educate themselves on how to consume their information through more traditional forms of media like the newspaper or print magazines. Just goes to show how Apple has contributed to that shift of social interaction with their innovative products, clever campaigns and solid brand strategies.

Jacob Tyler is sponsoring Susan G. Komen San Diego 3 day walk for a cure to Breast Cancer…. and yes, we even did a logo for the event. Team “Booblicious” will walk for 3 days starting in Del Mar and ending in Petco Park, downtown, San diego. We are proud todo what we can to support this great event.

Jacob Tyler Creative Group will donate $500 to the cause which in turn will hopefully contribute to a cure that will be seen in our lifetime. To donate to Wendi’s three-day walk, please visit www.the3day.org

Perhaps one of the most direct, in-your-face (literally) examples of interactive advertising Nikon has ever pushed. The popular technology-giant received inspiration from our celebrity-glamorized paparazzi culture to launch the brand’s D700 model in Korea.

At a heavily-visited subway station in Seoul, Nikon mounted an enormous interactive, light-box billboard with life-size images of anxious paparazzi. Completely jammed together as if the subway station was a premiere, the paparazzi look like they are fighting for the best celebrity pic.

All of the passersby became instant celebrities when the motion of them walking by the billboard automatically triggered a surge of flashing camera lights. The newly-crowned, on-the-spot-superstars then continue down the red carpet that leads out of the station and into a mall – directly into the store where they can buy the camera that they are still thinking about only mere seconds after walking past the billboard. Textbook execution. Thumbs up on this one Nikon – interactive advertising superstars.

Call for Entries to the First Annual AIGA San Diego NoGo Logo Exhibit & Awards Show

NOGO LOGO is the show where NO client dares to go! We’ve heard it all:

“Can you make the logo bigger”?
“Can I add a gradient”?
“Can you change that font”?
“I don’t know what I want, but it’s not this.”
“Is that the color you’re going to use”?
“Can I see a couple more versions”?
“Please put a bevel and a drop shadow on that.”

Professionals and Students Welcome!
For everyone from local San Diego graphic designers, design enthusiasts and party animals to AIGA members and random passersby that like to have a good time — this is the event to be at and be seen at. Honestly — you will be pissed off all day on Friday if you miss it! We want to see all the great logos you’ve designed that didn’t get picked. The more logos that compete – the better. Bring it on.

Hors d’oeuvres and a host beer and wine bar will be available. All attendees will receive 2 free drink tickets and a chance to vote for the best logos that weren’t a “GO.” The designer of the winning entry will receive $100 as first prize and be prominently featured on the San Diego AIGA Web site, along with the other 20 most voted for entries.

How much?
$10 per submission.

What format do I send?
Submit B/W or color, see PDF for mounting instructions.

When are they due?
By 6 pm September 28, 2009 – Don’t forget to sign up by then to avoid paying more money at the door. So hurry up and REGISTER please! Check out our event on Facebook — you can RSVP to the event, make a comment letting us know how excited you are, upload a funny video, even upload picture(s) of your Logo(s) that you are entering or thinking of entering and we’ll let you know what we think!!

Where do I send my logos?
Jacob Tyler Creative Group
1501 Front Street, unit 107
San Diego, CA 92101

AIGA SAN DIEGO NoGo Logo Exhibit & Awards
October 1, 2009
6pm – 9pm

Hive Haus
770 11th Ave
San Diego, CA 92101
(Parking Available)

Just added! Logo Lounge is officially sponsoring the Nogo Logo event and giving a 1 year free membership to the recipient of the first annual Nogo Logo AIGA San Diego Award.

Register Online:
AIGA Members / IDSA Members / Students: $10
General Public & At the Door: $15