On August 16, 1960, years before man had walked on the moon, Colonel Joseph Kittinger of the United States Air Force ventured higher into the atmosphere and saw the world like no human had ever before. When the Gondola (carried by a helium balloon named Excelsior) arrived at 102,800 feet Joe did something simply astonishing that day, he jumped. Plummeting for 4 minutes and 36 seconds and reaching speeds up to 614 miles per hour he fell back to earth before opening his parachute at 18,000 feet. His leap awarded him numerous (and still unbroken) United States Air Force Records, including highest ascent in a balloon, highest parachute jump and the fastest speed by a human through the atmosphere.

Fast forward some 50 years later and leave it to Red Bull to re-open the history books in search of some legendary record just waiting to break it. With the help of Joseph Kittinger, Red Bull and Felix Baumgartner have been preparing for the last 3 years to eclipse the record Joe set 50 years ago. Red Bull’s creative design strategists make the extra effort to revive the wonder and awe of man’s first fascination with space, of free fall and of the unknown by bringing Joe Kittinger on board. It appears to me that this is an attempt to re-brand Joe’s legendary leap with extreme authenticity. What are your thoughts?

In a city best known for its manufacturing, tourism, defense and agriculture industries, you would be hard pressed to find a concentration of innovative, creative, and inspiring professionals looking for way to change minds and spread good ideas, right? Wrong! At Jacob Tyler Creative Group, just one of many great agencies in the heart of downtown San Diego, we jump at any opportunity to positively influence the exchange of creative ideas and facilitate effective collaboration.

This explains why our office has been beaming with excitement since the announcement of an independently organized TED event coming to San Diego and the opportunities that come along with it. We are not only looking forward to listen, learn, and collaborate with this great independently organized not-for-profit design and technology based discussion, but we are hoping become more involved as well.

For those who aren’t in the know… TED prides itself on this core foundation: “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other (Source).”

Visit, Tedx-sandiego.com, to nominate an inspired San Diego thinker to speak, share and influence the spread of ideas and the power of collaboration at the upcoming Tedx Conference. TED is a small nonprofit devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design.

“In November 2010, San Diego will host its inaugural TEDx event, The Next Wave at Anthology. Participants from throughout southern California and Baja are invited to interact in a sea of change of new ideas and shared passions. TEDx San Diego brings together innovators, explorers, teachers and learners in an environment that encourages collaboration, conversation and interaction. Join us at TEDx San Diego and come prepared to be the change that makes a difference. TEDx San Diego is a not-for-profit event organized entirely by local, unpaid volunteers (Source).”

by Jonathan Marshall

The Sun Newspaper decided to go with a very unique twist on Apple’s commercials in their latest advertising campaign. In one of their viral videos, they basically used Apple’s personality and recognizable brand traits for the foundation of their video, and then inserted their appropriate content. They used a similar background music, the same basic format, a similar concept (explaining how to use the device), and then began bashing Apple by describing the advantages of using the magazine over the IPHONE.

Thumbs up to their creative agency that came up with this concept. It’s funny because I, like many people nowadays, get all of my information online. I realize this is somewhat generational, but it seems like I hardly ever see people read through all thte way through a newspaper anymore, our attention spans suck. And the idea of doing so seems more and more foreign these days.

As ridiculous and equally frightening as the premise of this commercial may seem — people really do have to re-educate themselves on how to consume their information through more traditional forms of media like the newspaper or print magazines. Just goes to show how Apple has contributed to that shift of social interaction with their innovative products, clever campaigns and solid brand strategies.

Jacob Tyler is sponsoring Susan G. Komen San Diego 3 day walk for a cure to Breast Cancer…. and yes, we even did a logo for the event. Team “Booblicious” will walk for 3 days starting in Del Mar and ending in Petco Park, downtown, San diego. We are proud todo what we can to support this great event.

Jacob Tyler Creative Group will donate $500 to the cause which in turn will hopefully contribute to a cure that will be seen in our lifetime. To donate to Wendi’s three-day walk, please visit www.the3day.org