One of our newest clients, Sycuan Resort, is about to unveil their 2011-2012 Gold Club Membership, centered around its award-winning golf course, just 24 miles from downtown San Diego. The $169 annual membership offers more than $850 dollars of complimentary services and discounts.

Memberships can be purchased by calling 888-548-8640, and are on sale now! If you want to try the course out before getting a membership, please mention Jacob Tyler at the pro-shop, you’ll receive 30% off of that day’s green fees and your cart. The Sycuan Gold Club membership includes 30% off green fees, a complimentary round of golf in Sycuan’s Pine Glen course, a complimentary round of golf in its Oak or Willow Glen course, buy-one-get-one-free golf instruction and rounds of golf, as well as three complimentary cart fees. In addition to the multitude of deep discounts at its award-winning golf course, Sycuan’s Gold Membership also offers certificates at its elegant 100-room hotel and spa, which just underwent a $2.7 million renovation, such as 15% off of hotel rack rates.

Gold members also enjoy perks at the Sycuan Café/Grill, adjacent to the bucolic golf course. The restaurant is now headed by award-winning Chef, Auggie Faucedo, formerly at the La Jolla Beach and Tennis Club, such as a two for one entrée purchase at the local farm-to-table eatery. You may have seen Auggie on the San Diego Insider cooking his famous Baja Rock Shrimp Risotto!

Also, they’re holding Golden Giveaways on their Facebook page where you can enter to WIN the grand prize: a 16 person private tournament in addition to free golf, lessons, meals, hotel accommodations and more!

If you have news you’d like us to mention you in our next newsletter, or want to offer a deal to other clients in the Jacob Tyler agency, please email editor@jacobtyler.

By Jacquie Benini

That’s right ladies, after a very lengthy 200 minute wait in line to pick up our badges….(yes, at Comic Con you all must have “stinkin badges” to gain access to this event)…
Justin Timberlake was IN THE HOUSE yesterday! I was pleasantly surprised to say the least as he traipsed on out of the stage during the 20th Century Fox movie panel to discuss his role as lead hottie in the new movie, which comes out Oct 28th, “In Time”….let me tell you he came out just in time for me, cause I had told my boyfriend moments before that I was ready to move onto the next event in Hall H!

There was an array of celebrities to behold in addition to Justin like Amanda Siefried, Charlize Theron, John Favreau, the original green machine himself Lou Ferigno otherwise known as “The Hulk”, Gil Gerard known to most as “Buck Rogers”  and super movie producer Guillermo del Toro as well as those known for their abilities and strengths in the Superhero world like, Capt. America, Ironman, Black Widow & Wolverine to name a few.

There were tons & tons of men, women and children dressed up as their favorite characters like Darth Vader, Stormtroopers,  Sucker Punch girls, Gears of War soldiers, monsters and even some random outfits thrown together I am sure in a hungover state of mind just to call even further attention to one self!

As always, we had plenty to see and do as we walked endless miles throughout the convention center checking out the vendor booths and the panel sessions.  I am certain we probably walked about 30-40 miles yesterday, or so it seemed! my feet are still killing me!!!

Well, we certainly hope to be able to go to Comic Con 2012, but the availability for pre-sale tickets left many a person dissatisfied to say the least!! I really do hope that the sales process is a much easier one in the years to come…

Oh, did I mention that I know an AWESOME San Diego agency right down the street that can make your website the bomb.com?????

live long & prosper comic con fans….

By Nicole Fletcher

Social Media supersedes all industries…and if you don’t believe me, just ask EUCI, who happens to be holding a two day conference called “Social Media for Utilities: Strategy Development and Legal Issues”  in Denver on July 25th.

They say, “Using Twitter, Facebook, YouTube, LinkedIn, and other social media can help utilities build interactive relationships with customers through engagement and responsiveness.” The goal in today’s world is to make everything as easy and accessible as possible. That means making it easy to inform people in real time about power outages, road blogs & weather warnings for example, in addition to educating the public on topics like water and electricity conservation, money saving, the list goes on.

I’ll be the first to say that I know little to nothing about the profit margins of big wig energy companies, but certainly, at least in the home electric vicinity, they really have no competition. They’re the electric company and you, as a renter/homeowner, are pretty much stuck with them. That said, they’re still trying to make the customer experience better for you…and I think that’s great. Now, of course, large companies such as these have countless revenue streams, which will certainly adopt social marketing tactics if they haven’t already. The most obvious of which is the careers sector, but beyond that, imagine the possibilities. From video training portals for employees, which would decrease face to face training time and subsequently, money spent, to the potential exposure of the ‘issues’ to the public, the success could surely be great.

Anywho, thought I’d share some more proof that social media is not a fad and I hope you continue to enjoy the revolution that is social media marketing.

By Michelle Peck

What do you get when you mix Google, Facebook, Groupon and Pandora in a room? Those lucky enough to attend Interactive Day San Diego got to find out. The panel representing today’s largest digital companies concluded an inspiring day of knowledge with competitive banter, digital camaraderie, and desire to be a part of your next great ideas. So, where do we start? How do we come up with successful digital ideas, great interactive campaigns, and something worthy of Google’s attention? I think it all can be wrapped into one big idea: brand engagement.

Interactive Day was a unique experience for me since I started the morning as a volunteer. I got to greet all the familiar industry faces I recognized from social media—Twitter, LinkedIn, Facebook, and even Flickr. It felt like one big interactive family coming together to learn and tweet about our always-evolving industry. My first two sessions followed the mobile/social track with panelists sharing tips and tricks about implementing campaigns involving local, mobile, social and commerce (aka “LoMoSoCo”). Over lunch we heard from the mighty Groupon about how they are bringing new experiences to the world and changing the way we do things. And for the afternoon, I jumped in on the creative track with more social examples from local companies TurboTax, Taylor Guitars, and Hot Spring Spas. The best was saved for last with a jaw dropping demonstration from Juxt Interactive showing us how we can combine mobile, augmented reality and Xbox Kinect to create amazing virtual experiences that truly engage with audiences who live in the present.

While I missed out on some of the hot sessions like Concepting for Conversation and Optimizing the Zero Moment of Truth with Google’s Sam Sebastian, I definitely picked up on the key takeaways of the day:

1. Content is still king

The importance of good, relevant content is still extremely important. You can’t just expect people to find your site and read information about your brand. Content needs to entertain our audience and be something worth sharing. Whether it’s viral videos, localized storytelling, ratings and reviews, or user generated content, if people won’t click the like button, you may want to rethink your content strategy.

2. Social should be at the core of every campaign

One thing Interactive Day reminded me of, is that any brand can be social. You may think toilet paper and taxes are topics people just don’t care about, but Charmin’s Sit or Squat app and TurboTax’s social badges (so you can boast “I just finished my tax return” to all your friends) show us how to do it right. Brands need think outside the box and create experiences that people care about. Every campaign should think how to leverage social ideas to create real human connections and drive cross platform engagement.

3. Mobile is the way of the future

If you haven’t heard, mobile is where we should all be heading. People live in the moment and want quick, on-to-go interactions with the brands they care about. When a person gets a smart phone, his or her desktop or laptop use goes down 30%. Advertisers need to catch up with this audience and ensure content is accessible and promoted on mobile devices. It could be an app, a mobile site, in-store tablets, QR codes, iAds or augmented reality, just make sure to start integrating mobile with your campaign now to further brand relationships.

4. Good ideas come from solving simple problems

Every successful digital idea somehow enhances peoples’ lives. By providing creative real-life solutions, making it fun, and connecting with consumers, we can provide tools that empower our audience and keep them engaged. We should design around how people use things, and not the other way around. Touch screens and body movement simplify experiences with intuitive interactions and should inspire a new way to think about interactive.

Brand engagement that sparks connections and consumer dialogue, using multi-platform technologies is where interactive campaigns should start. So, go out there, be creative, have fun, and engage with your audience. Maybe you will be speaking at Interactive Day next year…I’ll see you there.