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Archive for the ‘Identity Design’ Category

JT Behind the Scenes: A Sneak Peek of Making Melody

Wednesday, August 28th, 2013


What happens when we’re asked to invent the brand behind Soundcast’s sleek wireless speaker system that packs a punch of high quality sound?

Here’s a behind-the-scenes peek:

1. Handwriting contest

Putting their best penmanship forward, the JT team had script-off. Cursive makes a come back.

2. Experiencing Melody

We submersed ourselves in the music, listening at home and in the office, which served as inspiration for developing the Melody story.

“Sophisticated, sexy, smart. Always invited.”

3. Icons, icons, icons

We transformed Melody’s key elements into unique icons for each.


4. BBQs & Boat Excursions

As a portable product, building the Melody brand called for lifestyle photoshoots in our favorite San Diego destinations, from Balboa Park to Coronado beach.

5. Melody in a box

Tying together copy and imagery, we created a product packaging design that invites you to learn more about Melody.

No, not this box…


And the Silver Medal Goes To…

Monday, July 23rd, 2012

At Jacob Tyler, we continually have the pleasure to work with a list of incredible people and stellar national and local San Diego brands. Our clients never cease to amaze us with their accomplishments and today, we’d like to direct the spotlight to 619 Vodka.

After the release of the 2012 SIP Awards International Spirits Competition, we’re proud to announce that 619 Vodka has received Silver for taste in their category!

619 has successfully poured the essence of America’s Finest City into a handcrafted masterpiece, and the SIP judges drank it up!

Beyond taste, we’d also like to mention that 619 Vodka took home the Silver medal for Packaging Design. These awards are yet another proud moment in the timeline of both 619 Vodka and Jacob Tyler indeed.

Congratulations Six One Nine – It’s time to enjoy the fruits of your hard work… most likely inside a chilled glass with a splash of olive brine and vermouth.

Seven Powerful Tips for Compelling Design

Monday, March 19th, 2012


Pictures can be more powerful than the words that describe them, but the best images always speak for themselves. Good design does the same. With many companies relying on the web for exposure, branding your company with a clear, easily recognizable message is more important than ever.

Take a minute to think of your favorite brand. What’s the first idea that comes to mind? Is it a name, slogan or logo? Whatever it is, the image, the vision that flashed across your brain was designed to trigger recognition and spark action. Brands, in their own right, are designed to be instantly recognizable and completely unforgettable.

A symbol, color or even just a word can create thoughts and evoke feeling; with the greatest success rooted in its origin. We asked some of our most creative designers for insight into what makes a design successful. Here’s what they said:

  1. Your design shouldn’t only ‘look good,’ but should have a clear thoughtful message to back it up.
  2. Plan things out. Create a meaningful concept and make a few test sketches.
  3. Read, check and double check. Make sure everything is balanced and spelled correctly.
  4. Print a copy, stand back and take a look. Is it legible? Does it make sense?
  5. Choose a theme you are passionate about.
  6. Every design element, including color and type, should serve a purpose.
  7. Evoke thought. Make viewers pause and think about your message.

By keeping these tips in mind, your brand will speak for itself. And that’s saying something.

What Well Art-Directed Design and the Holidays Have in Common

Thursday, December 22nd, 2011


By Michelle Peck

It’s that time of year, when we all spend our free time thinking about what gifts to buy, decorating the house with festive lights, planning parties, and singing along to a favorite Christmas carol. The holidays bring love, joy, and excitement year after year and sparks the inner designer in all of us. Design and art direction are all about providing a strategic look and feel to tell a story which is much like the well-planned gift giving and ornate ambiance of the holidays. So follow Santa’s lead to designing the perfect holiday this season with a few simple guidelines.

Think About Your Audience

Before hitting the shopping malls to purchase all the gifts on your list, you need to sit and spend time thinking about your audience and developing a strategy. Think about what each person wants, what their interests are, and how they like to spend their time. It’s important to understand how to speak to your audience, whether it’s finding the perfect gift, or promoting your brand.

Spark Emotion

By relating to your audience, you’ll be able to create a personal connection through your gift giving. You give gifts to people you care about and the right choice will evoke an emotional response in your recipient. Good art direction is all about finding this emotion and tapping into it. Good gifts should do the same thing.

Tell a Story

Christmas carols don’t only provide a festive tune, they tell a story and invite everyone to sing along. They make you feel joyous and bring out the holiday spirit. Creating a voice to convey a story is crucial in marketing a product or service. Conceptual writing makes you feel something beyond learning the facts. A catchy tune doesn’t only tell you what the Christmas story is all about, but you also feel the love and giving the season captures.

Choose a Color Scheme

Yes, it’s true everyone thinks about red and green as the traditional holiday color palette, but bringing true design into your holiday requires so much more. It’s about creating the ideal look for bringing holiday cheer into your home. Define what colors fit your personality and give the vibe your going for. Do you want your home to feel fun, formal, unique or traditional when the family arrives? A color scheme can make a huge impact on the tone of your design and create the appropriate mood.

Establish Your Brand

Ever wonder why the holidays are filled with snowflakes, santa hats, presents, and decorated trees? Visuals are a key element to good design. They are used to support the branding and concept by providing a consistent look throughout all components of a campaign. Visual cues create a culture that is quick to understand in any language. Ornaments and candy canes represent the holidays even without any mention of Christmas. They are ownable elements that can only be used when speaking about your brand.

Check Your Work

Santa knows the value of making a list and checking it twice. The last step for any designer is to proof, test, and share your work with others. The critiques and feedback you receive will only make you a better designer. So, be sure to check those holiday cards before sending them out and have a family member taste your favorite dish before placing it on the table.

In the spirit of the holidays, everyone can be a designer. Know your audience to find the perfect gift, create bliss with a well-told story, and incorporate the right visual elements into your home. You’ll be sure to have a very happy holiday season.