Jacob Tyler is excited that yet again, one our logos is being chosen for inclusion in the remarkable new LogoLounge project, “Shapes and Symbols”, the third book in the new Master Library series. Being published is not new to Jacob Tyler. In fact, for the “Master Library” series, our logo designs have been published in the first two volumes (already best sellers from Rockport Publishers) “Initials and Crests” and “Animals and Mythology”, among many other design books.

For the third publication, Jacob Tyler’s logo for the Four Seasons “Boutiques” at Punta Mita was chosen to represent excellence in “Shapes and Symbols”. We need to congratulate our Senior Designer Kristen Lucci and new President/CCO, Charlie Van Vechten on this winning logo.

by Jonathan Marshall

A determined man sets up an elaborate ruse in a bar to get a woman that he would not normally be able to get if it weren’t for this unforeseen, end-of-the-world circumstance they conveniently find themselves in.

French Advertising and Web Design Agency CLM BBDO Paris recently created this spot for Pepsi. I guess this guy took it literally when girls turned him down in the past by saying, “maybe if you were the last man on earth…”

by Jonathan Marshall

Headline:“Any drink worth making is worth making sure…”

Tagline: “Say Seagram’s and be SURE…”

Advertising

Creative advertising linking Seagram’s brands with the evolving consumer culture made an enormous contribution to Seagram’s success. Advertising campaigns associated Seagram products with modernity, upward mobility, and the good life. Advertisements and packaging promoted Seagram as a symbol of craftsmanship, tradition, prestige, and luxury. The emphasis on responsible drinking and an upscale life style has remained an important theme of company advertisements for many years. Beginning in the 1960s, many of the advertisements reflect attention to segmented markets.

Market Research

After the Second World War, Seagram began commissioning market research studies in order to strengthen its understanding of consumer preferences. This effort expanded after 1950 as the company realized that attitudes about consumption and life style influence brand choices.

Thousands of market surveys in the Seagram collection contain information on consumer attitudes towards beverage alcohol, food, and other consumer products. They also assess brand preferences and the impact of company advertising among different demographic and regional populations. These studies began in the 1950s and are strongest from the 1960s through the 1980s.

For more about the Seagram company, a background on their advertising agency, and information about Seagram similar to what I referenced above, please visit Seagrams-Credit.

by Jonathan Marshall

Yes!! Now I know!! My days have been plagued recently with wonders of how I would react if a horrific brawl ever broke out like the one in the video above… Would I just watch? Would I risk self-injury by trying to get in the middle of the vicious wrestling match? Or would I just go get a third kitten to walk over and PUKE in the general direction of the two fighting cats???

C. Go get a third kitten to walk over and puke in the general direction of the two fighting cats. Final Answer….

This YouTube sensation has already produced over 13,000,000 views with nearly 28,000 comments… apparently everyone else was wondering the same thing…

And you thought this blog was just about web design, graphic design, advertising campaigns and weird/random YouTube videos… We frequently discuss things that people wonder about all the time, like how to break up a cat fight… and other very important issues we face today…