by Jonathan Marshall

A determined man sets up an elaborate ruse in a bar to get a woman that he would not normally be able to get if it weren’t for this unforeseen, end-of-the-world circumstance they conveniently find themselves in.

French Advertising and Web Design Agency CLM BBDO Paris recently created this spot for Pepsi. I guess this guy took it literally when girls turned him down in the past by saying, “maybe if you were the last man on earth…”

by Jonathan Marshall

Headline:“Any drink worth making is worth making sure…”

Tagline: “Say Seagram’s and be SURE…”

Advertising

Creative advertising linking Seagram’s brands with the evolving consumer culture made an enormous contribution to Seagram’s success. Advertising campaigns associated Seagram products with modernity, upward mobility, and the good life. Advertisements and packaging promoted Seagram as a symbol of craftsmanship, tradition, prestige, and luxury. The emphasis on responsible drinking and an upscale life style has remained an important theme of company advertisements for many years. Beginning in the 1960s, many of the advertisements reflect attention to segmented markets.

Market Research

After the Second World War, Seagram began commissioning market research studies in order to strengthen its understanding of consumer preferences. This effort expanded after 1950 as the company realized that attitudes about consumption and life style influence brand choices.

Thousands of market surveys in the Seagram collection contain information on consumer attitudes towards beverage alcohol, food, and other consumer products. They also assess brand preferences and the impact of company advertising among different demographic and regional populations. These studies began in the 1950s and are strongest from the 1960s through the 1980s.

For more about the Seagram company, a background on their advertising agency, and information about Seagram similar to what I referenced above, please visit Seagrams-Credit.

by Jonathan Marshall

Yes!! Now I know!! My days have been plagued recently with wonders of how I would react if a horrific brawl ever broke out like the one in the video above… Would I just watch? Would I risk self-injury by trying to get in the middle of the vicious wrestling match? Or would I just go get a third kitten to walk over and PUKE in the general direction of the two fighting cats???

C. Go get a third kitten to walk over and puke in the general direction of the two fighting cats. Final Answer….

This YouTube sensation has already produced over 13,000,000 views with nearly 28,000 comments… apparently everyone else was wondering the same thing…

And you thought this blog was just about web design, graphic design, advertising campaigns and weird/random YouTube videos… We frequently discuss things that people wonder about all the time, like how to break up a cat fight… and other very important issues we face today…

Call for Entries to the First Annual AIGA San Diego NoGo Logo Exhibit & Awards Show

NOGO LOGO is the show where NO client dares to go! We’ve heard it all:

“Can you make the logo bigger”?
“Can I add a gradient”?
“Can you change that font”?
“I don’t know what I want, but it’s not this.”
“Is that the color you’re going to use”?
“Can I see a couple more versions”?
“Please put a bevel and a drop shadow on that.”

Professionals and Students Welcome!
For everyone from local San Diego graphic designers, design enthusiasts and party animals to AIGA members and random passersby that like to have a good time — this is the event to be at and be seen at. Honestly — you will be pissed off all day on Friday if you miss it! We want to see all the great logos you’ve designed that didn’t get picked. The more logos that compete – the better. Bring it on.

Hors d’oeuvres and a host beer and wine bar will be available. All attendees will receive 2 free drink tickets and a chance to vote for the best logos that weren’t a “GO.” The designer of the winning entry will receive $100 as first prize and be prominently featured on the San Diego AIGA Web site, along with the other 20 most voted for entries.

How much?
$10 per submission.

What format do I send?
Submit B/W or color, see PDF for mounting instructions.

When are they due?
By 6 pm September 28, 2009 – Don’t forget to sign up by then to avoid paying more money at the door. So hurry up and REGISTER please! Check out our event on Facebook — you can RSVP to the event, make a comment letting us know how excited you are, upload a funny video, even upload picture(s) of your Logo(s) that you are entering or thinking of entering and we’ll let you know what we think!!

Where do I send my logos?
Jacob Tyler Creative Group
1501 Front Street, unit 107
San Diego, CA 92101

AIGA SAN DIEGO NoGo Logo Exhibit & Awards
October 1, 2009
6pm – 9pm

Hive Haus
770 11th Ave
San Diego, CA 92101
(Parking Available)

Just added! Logo Lounge is officially sponsoring the Nogo Logo event and giving a 1 year free membership to the recipient of the first annual Nogo Logo AIGA San Diego Award.

Register Online:
AIGA Members / IDSA Members / Students: $10
General Public & At the Door: $15